MEDIA AND BROADCASTING

What are the most popular types of YouTube videos in 2021?

RAMONA SUKHRAJ | May 19, 2021

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With over two billion users logging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating the right content. 
A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. 
Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?  

Spotlight

Ole Communications

Ole Communications is an international multi-media company and a pioneer in the Latin American Pay TV and digital media industries. The company is a founding partner of the HBO Latin America Group (a joint venture with Time Warner), A+E Networks Latin America (a joint venture with A+E Networks) and NBCUniversal International Networks Latin America (a joint venture with NBCUniversal), managing these brands’ multiplatform strategies across Pay TV and digital channels.

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Spotlight

Ole Communications

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