What are the most popular types of YouTube videos in 2021?

RAMONA SUKHRAJ | May 19, 2021 | 378 views

With over two billion users logging onto YouTube every month, brands would be remiss to ignore the platform in their marketing strategy. However, like any marketing initiative, simply uploading a video to YouTube isn’t going to guarantee views, shares, likes, or success. Success comes down to creating the right content. 
A big part of this is understanding the type of content that historically does really well on the platform; in this case, the different kinds of YouTube videos get viewed most, especially by your audience. 
Mediakix, an influencer marketing agency, broke down the top 16 most popular types of videos on YouTube in a handy infographic below, but is this the right content for marketing your business?  

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Media Minds Ltd

WE ARE media and entertainment management consultants specialising in technology and operational innovation. We are ready to do whatever it takes to help you make informed decisions, wise investments and unlock every potential. OUR CLIENTS range from content owners, broadcasters, distributors right through to technology vendors. They value our ability to demystify the complex and ever-changing industry challenges into coherent and concise solutions. We achieve this through our ecosystem of tools, technology, commercial awareness and operational expertise.

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VIRTUALIZATION, MEDIA AND BROADCASTING

Microsoft’s xCloud game streaming arrives on iOS with some Apple restrictions

Article | July 13, 2022

Microsoft is expanding its Project xCloud service to the iPhone today. The software giant is launching a beta of xCloud through Apple’s TestFlight service, allowing xCloud testers to try the service on an iPhone or iPad. It’s the first time we’ve seen a cloud game streaming service appear on iOS since the days of OnLive — and OnLive’s iOS app wound up in limbo when Apple didn’t approve it. Google’s Stadia and Nvidia’s GeForce Now are still not available on Apple’s devices, either, and neither company has been able to tell us when that might change.

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MEDIA AND BROADCASTING

Apple's AR & VR headset may not need external input for orientation & motion detection

Article | June 8, 2021

Apple is continuing to investigate headsets like its "AR Glasses," as part of its exploration of Augmented and Virtual Reality systems. One such headset in future may utilize sensors that can detect angular rotation, such as that experienced when the device is placed on a user's head or removed. "[It] may be beneficial for the VR headset to be able to detect when a head-worn device (e.g., headset, eyeglasses, headphones, etc.) is being removed from the user's head, is being placed on the user's head, or both," says Apple in US Patent No. 10,557,724, "Angle detection of a rotating system using a single magnet and multiple hall sensors."

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MEDIA AND BROADCASTING

Game On: These Entertainment Stocks Hit New Levels

Article | May 21, 2021

Some Chinese entertainment stocks listed in the U.S. got a boost last week after the People Bank of China (PBOC) said it would pump $173 billion into the economy. Since news of the report from Beijing hit the street, one of the biggest gainers was Chinese gaming giant NetEase Inc. (Nasdaq: NTES) NetEase, a partner of California-based Blizzard Entertainment in China, traded as low as $317.48 per American depositary share within the last couple of weeks, and soared as high as $347.95 apiece last week. NetEase rolled out its international presence in recent years in Japan and North America, lowering its China dependency.

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The Future of Tech: Gaming Consoles, the Xbox and PlayStation of Tomorrow

Article | February 10, 2020

Consoles have come a very long way since the arrival of first-generation machines from Atari and Coleco in the seventies. Even the original PlayStation (1994) and Xbox (2001) look dated compared to the 4K/HDR-capable machines of today, and that divide will grow even larger once the PlayStation 5 and Xbox Series X arrive at the end of 2020. But what about the future? More than once console makers have tried to break new ground, by focusing on functionality beyond gaming, but for the most part those attempts have failed. Nintendo has found the most success with specialized hardware that still focuses on games first, while Sony and Microsoft have seemingly understood that building powerful general purpose machines that are akin to PCs is their best and safest bet.

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Spotlight

Media Minds Ltd

WE ARE media and entertainment management consultants specialising in technology and operational innovation. We are ready to do whatever it takes to help you make informed decisions, wise investments and unlock every potential. OUR CLIENTS range from content owners, broadcasters, distributors right through to technology vendors. They value our ability to demystify the complex and ever-changing industry challenges into coherent and concise solutions. We achieve this through our ecosystem of tools, technology, commercial awareness and operational expertise.

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MEDIA AND BROADCASTING

LiveOne Partners with OTT Studio as Multi-Year Exclusive Music Streaming Provider

LiveOne, Inc. | May 16, 2023

LiveOne an award-winning, creator-first, music, entertainment and technology platform, announced today an exclusive content distribution deal with OTT Studio, a leading streaming technology platform and CTV app publisher. LiveOne will be OTT Studio’s exclusive music streaming provider, delivering LiveOne’s 600 expertly curated radio stations via OTT’s new Music Plus application. The deal will expand the distribution of LiveOne’s premium audio and entertainment content to an additional 47 million CTVs in North America via LG’s webOS and Vizio’s SmartCast platforms. Patrick Markel, LiveOne’s Senior Director of Business Development and Strategic Partnerships, said, “We’re excited to execute this multi-year agreement with OTT Studio to make LiveOne even more accessible to music lovers by leaning into OTT Studio’s unique ability to reach millions of customers on the most popular streaming TV devices.” James Patrick, OTT Studio Co-founder, commented, ”The CTV ecosystem is ripe with opportunities for innovative audio-first destinations offered to consumers at no cost. Our advanced CTV technology and audience growth engine combined with LiveOne’s world-class offering will allow us to bring users an unparalleled free live streaming and on-demand music experience on devices that are often the best speaker system in the house.” The Music Plus app is slated to launch in Q3 2023 on Roku and FireTV, and on LG's webOS, Vizio's SmartCast and other platforms later in the year. About LiveOne, Inc. Headquartered in Los Angeles, California, LiveOne, Inc. is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company's wholly-owned subsidiaries include Slacker Radio, a membership music streaming service, and PodcastOne, which generates more than 2.3 billion downloads per year, 350+ hours distributed weekly, and 14M+ monthly unique listeners. Nearly all new Tesla EVs sold in the U.S. come with a paid membership to LiveOne’s Slacker Radio which is paid by Tesla. As of April 11, 2023, the Company has accrued a paid and free ad-supported membership base of approximately 2.9 million*. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of February 9, 2023, the Company has streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's other wholly-owned subsidiaries include PPVOne, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, and LiveXLive, and the Company’s other majority-owned subsidiaries are Drumify and Splitmind.

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MEDIA AND BROADCASTING

Six Flags Fiesta Texas Partners With IGN Entertainment to Launch ESIX Gaming, the World’s First-ever Theme Park Based Gaming Experience

businesswire | May 22, 2023

Six Flags Fiesta Texas, The Thrill Capital of South Texas, in partnership with IGN Entertainment, today announced the May 20 official launch of ESIX Gaming powered by Coca-Cola™. IGN, the world’s number one entertainment platform, becomes the official streaming and media partner in debuting this new, top-of-the-line competitive gaming campus. As the largest gaming-focused media platform in the world with over 286M+ unique users, IGN is positioned to bring the excitement of ESIX to gamers of all ages. Through this partnership, Six Flags Fiesta Texas and IGN Entertainment will host and stream a range of competitive events throughout the year featuring the biggest games, teams and IGN’s array of beloved hosts. “Six Flags Fiesta Texas is excited to partner with IGN Entertainment to launch a new, cutting-edge gaming experience, the first of its kind at any theme park in the world,” said Park President Jeffrey Siebert. “As leaders in the gaming industry, IGN Entertainment brings an unprecedented level of excitement and expertise to ESIX Gaming powered by Coca Cola,” added Siebert. “With the development of this new state-of-the-art ESIX Gaming arena, Six Flags not only raises the bar for the amusement industry but also shows the world its commitment to the gaming category,” said IGN Strategic Partnerships & Innovation SVP Karl Stewart. “Their new arena offers guests unprecedented access to the latest games, technology and favorite teams in an intimate and highly competitive environment. IGN is honored to support bringing Six Flags’ vision to our audiences around the world.” ESIX Gaming powered by Coca-Cola™ has incredible features coveted by the gaming community: Event Stage – Guests will feel the intensity of live tournaments in a 5v5 gaming format; Razer™ Gaming Stations – In partnership with Razer, the leading global lifestyle brand for gamers, the ESIX experience will include 50 custom-built gaming PC stations. Guests of all skill levels can play, compete and experience their favorite competitive titles on top-of-the-line Razer gaming hardware. Each gaming PC station is equipped with the latest 4080 graphic cards, 280 Hz monitors, and a suite of Razer gear including their latest keyboards, mice and headsets; Gaming Console Stations – Console competitors will also be supported with the newest next-generation consoles and professional-grade Razer controllers at five console stations; Razer Live Streaming Station – Guests will have the opportunity to broadcast and host their own live content from an ultimate professional livestream setup that includes Razer’s multi-tasking Stream Controller, professional dynamic microphone, Razer’s 4k webcam, key lights and an iconic Razer gaming chair; Bar, Restrooms and Enhanced Amenities – Guests can relax in the ultramodern 52-seat lounge with cell phone charging stations, sip a signature cocktail from the new bar menu or test and purchase the latest gaming equipment; Coke VIP Lounge (second floor) – During events, athletes are able to relax and enjoy the upscale, full-service environment and watch live streaming game play; and Zaragoza Theater – A 1,601-seat, full-sized theater can be used for esports events and game play during large scale tournaments. ESIX Gaming powered by Coca-Cola™ debuts Saturday, May 20. Visit www.sixflags.com/fiestatexas for updates on this and all the exciting developments for the 2023 season. About IGN Entertainment IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

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TECHNOLOGIES, MEDIA AND BROADCASTING

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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MEDIA AND BROADCASTING

LiveOne Partners with OTT Studio as Multi-Year Exclusive Music Streaming Provider

LiveOne, Inc. | May 16, 2023

LiveOne an award-winning, creator-first, music, entertainment and technology platform, announced today an exclusive content distribution deal with OTT Studio, a leading streaming technology platform and CTV app publisher. LiveOne will be OTT Studio’s exclusive music streaming provider, delivering LiveOne’s 600 expertly curated radio stations via OTT’s new Music Plus application. The deal will expand the distribution of LiveOne’s premium audio and entertainment content to an additional 47 million CTVs in North America via LG’s webOS and Vizio’s SmartCast platforms. Patrick Markel, LiveOne’s Senior Director of Business Development and Strategic Partnerships, said, “We’re excited to execute this multi-year agreement with OTT Studio to make LiveOne even more accessible to music lovers by leaning into OTT Studio’s unique ability to reach millions of customers on the most popular streaming TV devices.” James Patrick, OTT Studio Co-founder, commented, ”The CTV ecosystem is ripe with opportunities for innovative audio-first destinations offered to consumers at no cost. Our advanced CTV technology and audience growth engine combined with LiveOne’s world-class offering will allow us to bring users an unparalleled free live streaming and on-demand music experience on devices that are often the best speaker system in the house.” The Music Plus app is slated to launch in Q3 2023 on Roku and FireTV, and on LG's webOS, Vizio's SmartCast and other platforms later in the year. About LiveOne, Inc. Headquartered in Los Angeles, California, LiveOne, Inc. is an award-winning, creator-first, music, entertainment and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. The Company's wholly-owned subsidiaries include Slacker Radio, a membership music streaming service, and PodcastOne, which generates more than 2.3 billion downloads per year, 350+ hours distributed weekly, and 14M+ monthly unique listeners. Nearly all new Tesla EVs sold in the U.S. come with a paid membership to LiveOne’s Slacker Radio which is paid by Tesla. As of April 11, 2023, the Company has accrued a paid and free ad-supported membership base of approximately 2.9 million*. The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event, and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of February 9, 2023, the Company has streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and created a valuable connection between fans, brands, and bands. The Company's other wholly-owned subsidiaries include PPVOne, Gramophone Media, Palm Beach Records, Custom Personalization Solutions, and LiveXLive, and the Company’s other majority-owned subsidiaries are Drumify and Splitmind.

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MEDIA AND BROADCASTING

Six Flags Fiesta Texas Partners With IGN Entertainment to Launch ESIX Gaming, the World’s First-ever Theme Park Based Gaming Experience

businesswire | May 22, 2023

Six Flags Fiesta Texas, The Thrill Capital of South Texas, in partnership with IGN Entertainment, today announced the May 20 official launch of ESIX Gaming powered by Coca-Cola™. IGN, the world’s number one entertainment platform, becomes the official streaming and media partner in debuting this new, top-of-the-line competitive gaming campus. As the largest gaming-focused media platform in the world with over 286M+ unique users, IGN is positioned to bring the excitement of ESIX to gamers of all ages. Through this partnership, Six Flags Fiesta Texas and IGN Entertainment will host and stream a range of competitive events throughout the year featuring the biggest games, teams and IGN’s array of beloved hosts. “Six Flags Fiesta Texas is excited to partner with IGN Entertainment to launch a new, cutting-edge gaming experience, the first of its kind at any theme park in the world,” said Park President Jeffrey Siebert. “As leaders in the gaming industry, IGN Entertainment brings an unprecedented level of excitement and expertise to ESIX Gaming powered by Coca Cola,” added Siebert. “With the development of this new state-of-the-art ESIX Gaming arena, Six Flags not only raises the bar for the amusement industry but also shows the world its commitment to the gaming category,” said IGN Strategic Partnerships & Innovation SVP Karl Stewart. “Their new arena offers guests unprecedented access to the latest games, technology and favorite teams in an intimate and highly competitive environment. IGN is honored to support bringing Six Flags’ vision to our audiences around the world.” ESIX Gaming powered by Coca-Cola™ has incredible features coveted by the gaming community: Event Stage – Guests will feel the intensity of live tournaments in a 5v5 gaming format; Razer™ Gaming Stations – In partnership with Razer, the leading global lifestyle brand for gamers, the ESIX experience will include 50 custom-built gaming PC stations. Guests of all skill levels can play, compete and experience their favorite competitive titles on top-of-the-line Razer gaming hardware. Each gaming PC station is equipped with the latest 4080 graphic cards, 280 Hz monitors, and a suite of Razer gear including their latest keyboards, mice and headsets; Gaming Console Stations – Console competitors will also be supported with the newest next-generation consoles and professional-grade Razer controllers at five console stations; Razer Live Streaming Station – Guests will have the opportunity to broadcast and host their own live content from an ultimate professional livestream setup that includes Razer’s multi-tasking Stream Controller, professional dynamic microphone, Razer’s 4k webcam, key lights and an iconic Razer gaming chair; Bar, Restrooms and Enhanced Amenities – Guests can relax in the ultramodern 52-seat lounge with cell phone charging stations, sip a signature cocktail from the new bar menu or test and purchase the latest gaming equipment; Coke VIP Lounge (second floor) – During events, athletes are able to relax and enjoy the upscale, full-service environment and watch live streaming game play; and Zaragoza Theater – A 1,601-seat, full-sized theater can be used for esports events and game play during large scale tournaments. ESIX Gaming powered by Coca-Cola™ debuts Saturday, May 20. Visit www.sixflags.com/fiestatexas for updates on this and all the exciting developments for the 2023 season. About IGN Entertainment IGN Entertainment is one of the leading Internet media companies focused on video games and entertainment. IGN reaches more than 288 million monthly users around the world, and is followed by more than 51MM social and YouTube followers. With an extremely engaged audience, watching over 566MM minutes of content monthly. IGN also publishes daily content on 34 platforms including TikTok, Twitter, Facebook, Instagram and Snapchat Discover. Established in 1996, IGN is headquartered in Los Angeles, with offices in San Francisco, New York, Chicago, Sydney and London. IGN content is localized in 25 languages and 112 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit IGN.com and follow @IGN on Twitter, Facebook, Instagram, TikTok and YouTube.

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TECHNOLOGIES, MEDIA AND BROADCASTING

HyperX in Collaboration with Influencer Valkyrae Announces Third HX3D Personalized Keycap

Businesswire | May 15, 2023

HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba will be available starting Friday, May 19. As the third HX3D personalized keycap drop, the HyperX x Valkyrae Limited Edition Keycap features a unique and adorable design inspired by Valkyrae's furry friend Mika. As a must-have for gamers and fans of Valkyrae and Shiba Inu dogs alike, this personalized keycap demonstrates HyperX’s continued commitment to innovation and collaboration within the gaming community. As the inspiration behind the HyperX x Valkyrae Limited Edition Keycap, Mika the Shiba Inu is now a fun keyboard accent or collectable and forever keepsake. Involved in every step of the design process and showcasing her personal touch, Valkyrae worked closely with the HyperX team to create the keycap to be included in the HyperX HX3D collection. The keycap features Mika holding a dagger in his mouth symbolizing Valkyrae’s love for swords and a red collar – a nod to 100 Thieves. “I loved bringing Mika to life as a 3D keycap with HyperX,” said Valkyrae, HyperX ambassador and influencer. " I can’t wait for everyone to see what we’ve created.” Collaborating with game developers, esports teams, content creators, influencers, and internal creative teams, HyperX plans to continue to deliver fan-friendly 3D personalized products that can be used while gaming or collected as keepsakes or cherished collectibles. HX3D 3D printed products are produced on HP Inc. 3D printers as part of the growing cooperation with HP Inc., leveraging their experience and bringing synergy, innovation and color printing skills to gaming. HyperX’s personalization products are manufactured using re-used powder nylon. Availability The HyperX x Valkyrae Limited Edition Keycap – Mika the Shiba – will be available in the U.S. only through HyperX.com starting Friday, May 19, at 9 a.m. PDT at Hyperx.com for 48 hours or until supplies last. The price for this keycap is $19.99. Be sure to catch Valkyrae’s “best friend” before Mika is gone. Once the HyperX limited edition keycaps are sold out, they won’t be available again. For more information, please visit the HX3D product page. Pricing from HyperX.com is subject to change without notice. Retailers’ pricing may vary. About HyperX For 20 years, HyperX’s mission has been to develop gaming solutions for every type of gamer and the company is consistently recognized for delivering products that provide superb comfort, aesthetics, performance, and reliability. Under the tagline of “WE’RE ALL GAMERS,” HyperX gaming headsets, keyboards, mice, USB microphones, and console accessories are the choice of everyday gamers as well as celebrity ambassadors, pro gamers, tech enthusiasts, streamers, and influencers. Visit www.hyperx.com. About HP HP Inc. is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Visit http://www.hp.com. Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, HP Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, mark.tekunoff@hyperx.com or Hyperx_PR@hyperx.com. HyperX and the HyperX logo are registered trademarks or trademarks of HP Inc.in the U.S. and/or other countries. All registered trademarks and trademarks are property of their respective owners.

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