Home > Resources > Articles > Why The Growing Video Game Market Shows No Sign Of Slowing

Why The Growing Video Game Market Shows No Sign Of Slowing

The video game market is one that seems to go from strength to strength. The continued innovation and the growing processing power of video game consoles has meant that game developers continue to push the envelope of what is possible when it comes to an immersive gaming experience. The growth of the video game industry has also been made possible by some of the evergreen titles that have remained a mainstay of developers and gamers. Some of these franchises have been around for decades – and it is possible that they will be around for years to come. Titles like Grand Theft Auto, Tomb Raider, Hitman, and Halo, are just some game series that have launched game after game for their audience.

Spotlight

Critical Content

Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms. Critical Content currently has more than 60 projects in production for more than 30 different networks. Series include Joyride (Esquire), Little Weddings (Lifetime), StartUp (Crackle), Welcome Back Potter (HGTV), The Case Of: JonBenet Ramsey (CBS), Limitless (CBS), Home Free (FOX), Catfish (MTV), The Woodsmen (History), Pretty.

OTHER ARTICLES
Technologies, Business

Music and podcasts are competing for the same time

Article | July 20, 2022

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More
Technologies, Business

The productisation of music rights

Article | August 3, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Business

Netflix versus Amazon Prime Video – depth versus breadth

Article | July 11, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
Technologies, Business

Discord: A Novel Medium for B2B Marketing

Article | July 20, 2022

The pandemic changed media consumption.Consumers acquired an extra 12% of entertainment timeand though everything was up, some categories grew much faster than others. One of the biggest gainers was spoken word audio, with podcasts and audiobooks seeing dramatic rises and while music hours grew too, the increase was below 12%, which means that music lost share. In the current entertainment environment of plenty this may be an academic concern, but when life returns to some form of normality (commutes, going out, gyms etc.) some or all of that extra 12% of entertainment time will go, which means that growing by less than the market average could translate into decline.

Read More
Technologies, Business

AR in B2B Sales: What to Expect

Article | August 3, 2022

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMGis the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending IPO has the potential to be one of the biggest things to happen to the independent music sector in some time, and comes as part of a wave of IPOs (e.g.WMG,UMG), SPACs (e.g.Anghami,Reservoir) and no end of catalogue funds and acquisition vehicles. This trend, with good cause, has been referred to as the ‘financialisation of music’ but that only captures part of what is at play here. This is more than simply an influx of capital and debt; financial institutions are now becoming part of the plumbing of the music business, and in turn they are changing the definition of what constitutes success. This shift in objectives and desired outcomes has the potential to rebalance how the music industry operates.

Read More
Business

Branded Entertainment in B2B: Why is it Important?

Article | July 11, 2022

The first half of 2021 has been a year of continued change and disruption for subscription video. The global incumbent subscription video on demand (SVOD) leaders, Netflix and Amazon Prime Video, have been busy signalling to the financial markets how they intend to entrench their market dominance in light of the ongoing market acquisition pushes unleashed by the D2C disruptors following the D2C ‘big bang’ moment of Q4 2019 – Q2 2021. Netflix announced in January that it was no longer going to borrow on the financial markets to fund its day-to-day operations – specifically for its content acquisition budget, which is now driven predominately by commissioning original content for its service. This leaves the SVOD leader with $14.9 billion of outstanding long-term debt to service as it seeks to live within its means by commissioning future content from its ongoing cashflow. In Q1 2021 alone Netflix spent $500 million on servicing this debt pile versus $1.7 billion in net income generated over the same period.

Read More
Media and Broadcasting, Business

Boost Your B2B SaaS Business with Live Streaming

Article | August 4, 2022

Live streaming is an effective tool to attract the attention of your potential clients in the B2B SaaS domain. You can influence users and prospects without stretching your marketing budget. In a survey by Wyzowl, it was reported that 86% of businesses were relying on videos as a marketing tool. All you need to make the most of this tool is a good device, a strong internet connection, and the right live streaming application. Live Streaming: It’s All about the Connection Every business focuses on creating connections with their prospects through every form of communication, like discord, social media and websites. As a medium, live streaming offers an exciting opportunity to make this connection interactive. Let us look at what it can help you do: Build Your Brand Real-time comments, likes, and shares take brand interaction to another level. You can reiterate your brand’s ability to responsibly respond to your customers and create a new benchmark for how you deliver customer experience. Since live streams are unscripted, you can also showcase your brand’s ingenuity in handling customer issues without any hang-ups. Connect With Customers A live stream will help you connect with your customers in a novel way. Not only will your customers participate in your brand journey, but they will also feel excited to learn about your offerings. Tapping into their curious minds and influencing their buying decisions will be easier once they become visually engaged in your stream. Get Instant Feedback Product enhancements are a result of priceless customer feedback. When you present your products to customers over a live stream, they understand the product features and benefits in real-time and offer their feedback instantly, so you know what you need to work on. This feedback can also be the fodder for your content and marketing strategies. Keep Customers Informed Customers prefer watching interactive videos more than reading detailed emails on products. Keep your customers informed and updated about your latest product information through regular live streams. You can highlight important product updates that can help customers elevate their businesses and address any concerns that might hamper your sales through a stream. Boost Your B2B SaaS Business with Live Streaming Now that we have seen what exactly live streaming can do for businesses, let us narrow it down to the B2B SaaS domain. Here is how you can improve your SaaS sales with live streaming: Speed up problem resolution Allow customers to request live streams on what they need. Through live streams, you can troubleshoot for them without making them wait in queues or for your responses over email. If you address one customer’s problem over the stream, it can help you reduce and eliminate similar problems other customers are facing. Conduct detailed product tours If you live stream your product tour, you can show your customers how it works in detail. Product tours will help you create a personal connection with businesses because you can highlight how your product will help them address their pain points. You can also answer questions in detail and communicate with them better. Save the videos as tutorials Your live streams can become tutorials for your customers. Your ‘How-to’ live streams can help them understand your product and solve their problems without any brand intervention or waiting period. Reel in the customers Give your customers a glimpse of the trends in the SaaS industry. Update them on industry events, expos, and conferences they can attend. Let them see what goes behind making the product and get their opinion on new product ideas. It’s a Wrap B2B SaaS leaders must develop appealing live streaming strategies to solve customer problems, identify their needs, and connect with them on new platforms to increase sales and product uptake.

Read More
MORE ARTICLES

Spotlight

Critical Content

Critical Content is a leading global independent content studio. Launched in October of 2015, the company focuses on unscripted and scripted programming for broadcast, cable and digital platforms. Critical Content currently has more than 60 projects in production for more than 30 different networks. Series include Joyride (Esquire), Little Weddings (Lifetime), StartUp (Crackle), Welcome Back Potter (HGTV), The Case Of: JonBenet Ramsey (CBS), Limitless (CBS), Home Free (FOX), Catfish (MTV), The Woodsmen (History), Pretty.

Related News

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies,Media and Broadcasting

Vecima Supports Record Demand for FIFA World Cup Video Streaming

Vecima Networks Inc. | December 12, 2022

Vecima Networks Inc. (TSX: VCM) announced that its MediaScale™ unified video streaming platform is experiencing record levels of international traffic from live broadcasts and video streams for the FIFA World Cup Qatar 2022™.Vecima’s MediaScale Cache is a comprehensive multi-tiered caching solution that reduces latency and network utilization for video service providers to maximize the delivery of over-the-top and ‘TV Everywhere’ video services to their customers. Currently, the MediaScale platform is serving subscribers across more than 50 operators in six of the countries participating in the World Cup. With World Cup 2022 breaking viewership records globally, operators need the scalability and reliability of Vecima’s MediaScale platform, said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage for Vecima. “The World Cup is arguably the biggest international draw in sports, so it’s critical that operators manage explosive demand while maintaining pristine video streaming. MediaScale, Vecima’s unified streaming video solution, optimizes quality of experience and efficient delivery of Live Linear, nDVR, and Time-shifted TV, and VoD services by providing market-leading solutions to ingest, produce, store, protect, and stream your valuable video content. MediaScale can expand capacity while servicing a diverse client device ecosystem, including IP-enabled set-top boxes, smartphones, tablets, and other streaming devices. “Vecima is proud to support our customers in bringing the excitement of the FIFA World Cup to their subscribers in their homes and on their mobile devices,Quality, reliability, and low latency take a front-row seat on this global sports stage. From Super Bowl LVI to the World Cup in Qatar, Vecima continues to deliver high-performance video streaming.” -Clay McCreery, Chief Operating Officer at Vecima. About Vecima Networks Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. For more information, please visit www.vecima.com.

Read More

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Applications

ComingSoon Expands Entertainment News Coverage

PR Newswire | October 05, 2023

Evolve Media LLC, a passion-based publisher of some of the most influential internet brands since 1996, announced that its marquee entertainment site ComingSoon is continuing to grow and expand its coverage areas. ComingSoon will expand to new coverage areas, including Bollywood With traffic up 79 percent since April 2023, ComingSoon is expanding in order to continue its rapid growth since a redesign was launched in December 2022. The site is now broadening its entertainment coverage into new areas, including Indian films and television, Korean dramas, reality television, documentaries, and true crime. All of these new verticals will be easily accessible in the site's revamped navigation bar as coverage is rolled out. ComingSoon will also further commit resources to delivering top-notch anime, documentary and horror coverage, which have become key elements of the entertainment site. It will also continue to produce top-quality features and reviews that are just as engaging as they are informative, while also conducting interviews with some of Hollywood's biggest directors and stars. "Our goal is to make ComingSoon a one-stop destination for media consumers all over the world," said Todd Jacobs, Director of Content & Operations at Evolve Media. "With these strategic investments, ComingSoon will exponentially expand their global audience." "Thanks to streaming, we've seen entertainment around the globe become pop culture phenomenons," said Tyler Treese, Frontpage Editorial Manager of Evolve Media's Entertainment and Gaming Division. "International hits like Squid Game and Jawan have shown that Korea and India are producing incredible content, while anime continues to grow in popularity. We'll finally be able to cover these areas with the news coverage they deserve, and help fans figure out the next show to binge or what film to invite their friends over to watch." About Evolve Media, LLC Evolve Media is a premium publisher of leading enthusiast destinations for influential men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 78 million people globally each month.

Read More

Technologies,Media and Broadcasting

Vecima Supports Record Demand for FIFA World Cup Video Streaming

Vecima Networks Inc. | December 12, 2022

Vecima Networks Inc. (TSX: VCM) announced that its MediaScale™ unified video streaming platform is experiencing record levels of international traffic from live broadcasts and video streams for the FIFA World Cup Qatar 2022™.Vecima’s MediaScale Cache is a comprehensive multi-tiered caching solution that reduces latency and network utilization for video service providers to maximize the delivery of over-the-top and ‘TV Everywhere’ video services to their customers. Currently, the MediaScale platform is serving subscribers across more than 50 operators in six of the countries participating in the World Cup. With World Cup 2022 breaking viewership records globally, operators need the scalability and reliability of Vecima’s MediaScale platform, said Kyle Goodwin, Senior Vice President and General Manager, Content Delivery & Storage for Vecima. “The World Cup is arguably the biggest international draw in sports, so it’s critical that operators manage explosive demand while maintaining pristine video streaming. MediaScale, Vecima’s unified streaming video solution, optimizes quality of experience and efficient delivery of Live Linear, nDVR, and Time-shifted TV, and VoD services by providing market-leading solutions to ingest, produce, store, protect, and stream your valuable video content. MediaScale can expand capacity while servicing a diverse client device ecosystem, including IP-enabled set-top boxes, smartphones, tablets, and other streaming devices. “Vecima is proud to support our customers in bringing the excitement of the FIFA World Cup to their subscribers in their homes and on their mobile devices,Quality, reliability, and low latency take a front-row seat on this global sports stage. From Super Bowl LVI to the World Cup in Qatar, Vecima continues to deliver high-performance video streaming.” -Clay McCreery, Chief Operating Officer at Vecima. About Vecima Networks Vecima Networks Inc. (TSX: VCM) is leading the global evolution to the multi-gigabit, content-rich networks of the future. Our talented people deliver future-ready software, services, and integrated platforms that power broadband and video streaming networks, monitor and manage transportation, and transform experiences in homes, businesses, and everywhere people connect. We help our customers evolve their networks with cloud-based solutions that deliver ground-breaking speed, superior video quality, and exciting new services to their subscribers. There is power in connectivity – it enables people, businesses, and communities to grow and thrive. For more information, please visit www.vecima.com.

Read More

Technologies

Pier 4 of CommonWealth Partners becomes the first in Boston to deploy fire drills for virtual reality

businesswire | January 19, 2021

Pier 4 is the first multi-occupant place of business in the city to utilize computer generated reality to direct fire drills. With numerous individuals telecommuting because of the COVID-19 pandemic, CommonWeath Partners selected to send augmented reality innovation to help guarantee all inhabitants realize how to react in a crisis at whatever point they are in the workplace. Created by AK Preparedness, a Seattle-based crisis readiness and life security organization, the new SafetyNetVR arrangement includes making a photograph sensible 3D model of a structure's inside and afterward inserting data about flights of stairs and life wellbeing hardware. Web VR fire drills permit building tenants to utilize their cell phones, tablets or PCs to investigate their environmental factors, find flights of stairs and fire dousers, and leave the structure. As clients explore their structure all through the VR experience, they can figure out how to utilize a fire douser or crisis telephones, discover what happens when the structure goes into alert, and get video-based guidance from a fireman. They can likewise find out about reacting to a wide scope of different crises. The estimation of the VR fire drills will stretch out a long ways past the COVID-19 circumstance; it will empower building inhabitants to prepare their workers on crisis rehearses whenever, instead of sitting tight for intermittent in-person trainings which may just happen once every year. AK Preparedness is a main public supplier of crisis readiness arranging, preparing, and innovation arrangements, helping a huge number of business office properties, partnerships, government associations, and private structures diminish chances through more viable life wellbeing programs. Established in 1981, AK gives crisis reaction plan improvement, on the web and portable crisis reaction apparatuses, live preparing and penetrates, tabletop works out, life security preparing recordings, and different administrations. Ward Partners LLC is a vertically incorporated, exclusive land venture, improvement and the board association. Settled in Los Angeles, CWP has resources situated all through the United States, including Boston, New York, Washington DC, Seattle, San Francisco, Silicon Valley, Los Angeles and San Diego.

Read More

Events