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TechTarget

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TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

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Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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NEW VIVE VIRTUAL REALITY FOR ENTERPRISE IS NOW AVAILABLE

techtarget | June 10, 2019

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HTC Vive announced that Vive Po Eye is now available in North America.The Vive Pro Eye, introduced earlier this year, has eye tracking technology and is intended for enterprise virtual reality (VR) use. According to HTC Vive, companies from multiple industries are using Vive Pro Eye for things like training, simulation, consumer feedback and analytics, gaze-orientated navigation and more. The Vive Pro Eye was built on the design of the Vive Pro and was specifically created with the needs of the ...

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AI FOR DIGITAL MARKETING HEAVILY USED IN THE GAMING INDUSTRY

techtarget | July 22, 2019

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Video games have long served as test platforms for AI. For decades, researchers have tested the prowess of their AI systems against a growing assortment of video games, taking on -- and defeating -- human opponents in increasingly difficult games. AI in gaming has proliferated in the last twenty years or so -- since IBM's Deep Blue famously beat a chess master at chess in 1997. AI systems have gone on to conquer games like Quake III, League of Legends, and, recently, Poker. Beyond serving as...

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APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

news image

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

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US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

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The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

Read More
news image

NEW VIVE VIRTUAL REALITY FOR ENTERPRISE IS NOW AVAILABLE

techtarget | June 10, 2019

HTC Vive announced that Vive Po Eye is now available in North America.The Vive Pro Eye, introduced earlier this year, has eye tracking technology and is intended for enterprise virtual reality (VR) use. According to HTC Vive, companies from multiple industries are using Vive Pro Eye for things like training, simulation, consumer feedback and analytics, gaze-orientated navigation and more. The Vive Pro Eye was built on the design of the Vive Pro and was specifically created with the needs of the ...

Read More
news image

AI FOR DIGITAL MARKETING HEAVILY USED IN THE GAMING INDUSTRY

techtarget | July 22, 2019

Video games have long served as test platforms for AI. For decades, researchers have tested the prowess of their AI systems against a growing assortment of video games, taking on -- and defeating -- human opponents in increasingly difficult games. AI in gaming has proliferated in the last twenty years or so -- since IBM's Deep Blue famously beat a chess master at chess in 1997. AI systems have gone on to conquer games like Quake III, League of Legends, and, recently, Poker. Beyond serving as...

Read More
news image

APP ANNIE: MOBILE GAME SPENDING WILL TOP $100 BILLION IN 2020

venturebeat | January 15, 2020

The mobile game industry is expected to generate $100 billion in revenue in 2020, up from $86 billion in 2019, according to App Annie, the mobile data and analytics researcher. App Annie released the numbers as part of its State of Mobile 2020 report. This annual appraisal provides insight into mobile’s expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Based on the report, games are now 72% of all spending in t...

Read More
news image

US 2019 DIGITAL MEDIA ENTERTAINMENT SPENDING TOP $25BN

rapidtvnews | January 14, 2020

The Year-End 2019 Digital Media Entertainment Report showed that throughout the year US consumers continued viewing and collecting their favourite films across multiple formats. It also showed that electronic sell through and online video-on-demand (VOD) services also benefited from consumers’ growing embrace of digital transactions. As well as all of the year being a strong year for the industry, 2019’s fourth quarter showed notable gains increasing revenues year-on-year 9% to $6.8 ...

Read More

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Virtualization, Media and Broadcasting

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

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Virtualization, Media and Broadcasting

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

Video

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More