Patron Technology, a major technology platform for the live entertainment industry, has expanded its client-focused capabilities by acquiring Fan Interactive Marketing, a leader in fan engagement and data-informed marketing solutions for over a decade.
This acquisition brings two industry leaders together to strengthen an already-effective toolkit, allowing live entertainment companies to connect with their fans in new and exciting ways. Patron Technology's all-inclusive solution for their clients' ticketing, marketing, and fan engagement needs will be augmented by Fan Interactive's cutting-edge marketing solutions and extensive experience in audience development.
The combined company will continue operations under Patron Technology brand and will be led by Marc Jenkins, CEO of Patron Technology. On this, he remarked, "To further our goal of providing a complete event technology solution, we saw incredible value in acquiring the most successful marketing company in the live event space." He further adds, "The team at Fan Interactive brings not only marketing strategy and execution skills into our fold but also their expertise in data consolidation and management. Fan Interactive's offerings will help enhance our focus on supporting clients in harnessing their data to better connect with customers and grow their businesses."
(Source – PRWeb)
Getting access to Patron Technology's vast resources reinforces Fan Interactive's dedication to its existing client base. As a result, the current Fan Interactive team, including CEO Eyal Mintz and COO Joel McFadden, will stay on board to ensure a smooth transition during and after the acquisition. The deal is effective immediately, and the combined companies will continue providing services to their clients worldwide.
About Patron Technology
Based in Pittsburgh (Pennsylvania), Patron Technology is reimagining the experience of event creators by giving organizers complete control over their entire event experience. The company offers robust engagement, ticketing, mobile apps, and cashless products suited for any event, allowing organizers to transform the experience of their attendees and become pioneers in their industry. This is why, iconic brands in the attraction, convention, festival, and venue industries utilize the company's ever-evolving solutions to generate constant engagement, expand their audience base, and increase revenue.