Connect TV Ads to Business Outcomes: A New Currency for Media Buys

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.
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OTHER ON-DEMAND WEBINARS

New Goals for Innovating Live Sports

thebroadcastknowledge

Sports broadcasting has always been on the forefront of technology both by developing products specifically for the sporting market such as sports graphics, annotation and ball tracking and also by pressing nearly any new technology that comes along into production. The result of this relentless thirst for technology is year-by-year better and better productions done in more innovative and often lower-cost ways.
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Understanding an Uncertain Augmented Reality Market

ABI research

While most of the market agrees that Augmented Reality is a revolution waiting to happen, questions surround why it still hasn’t. Growth potential is strong in enterprise, but barriers to adoption remain. The consumer market has a different albeit equally promising path, with even more barriers to identify and overcome. This webinar presented an introduction and refresh on the current AR landscape, identified several barriers, and presented potential resulting outcomes.
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Approach transformation as mission obsession

Nonprofits need to integrate digital technology into all aspects of their organizations to serve their beneficiaries effectively. This extends beyond migrating existing infrastructure, as organizations must undertake cultural change to adapt and innovate. The culture of an organization can play a major role in its ability to modernize successfully and overcome resistance to change. Join this panel to hear from leaders on the journeys of planning and leading digital transformation within their organizations, how they brought their organizations to an inflection point, and lessons learned along the way.
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Game Performance Automation A bona fide industry game-changer

SauceLabs

Automation – in any industry – is often fraught with controversy. But in the case of game performance analysis, the upsides for QA of this long-anticipated capability are both clear and significant. Our session will combine insight from GameBench – in particular our flagship performance monitoring SDK – with Sauce Labs’ leading cloud-based testing platform, and GameDriver’s unique Automated Playtesting platform.
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