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How to Monetise the Connected TV Entertainment Environment

Entertainment providers come in all shapes and sizes these days and all share one thing in common: connectivity. The web creates a new connected entertainment environment - the task for publishers and media companies is to monetise their output in this dynamic ecosystem. Consumers are in control now. The TV is still at the heart of entertainment, but consumers want to watch what they want, when they want and on the device they want. We discuss how television has changed to reflect this new environment. OTT is not a panacea - there are a multitude of challenges. Providers must consider everything from adaptive bit-rate streaming and content delivery networks to how to deliver a seamless user experience and flexible content security.
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We’ve come a long way since the Augmented Reality (AR) hype in gaming and entertainment with Google Glass and Pokémon Go. AR is now finally graduating from a cool technology for disruptive early adopters to a valuable enterprise tool, applicable in practical business arenas. And this might be only the tip of the iceberg! Statistics show that the investment in immersive and mixed reality technology is estimated to reach $50 billion by 2020. Join our webinar for a lively journey beyond the AR hype and into the current and future state of AR enterprise technologies. Don’t miss the chance to get in on the real possibilities of AR for your own business context and discover how this new technology can increase your revenue!
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