vindicia
With an explosion in the amount of content being consumed Over-The-Top, video content providers are scrambling to accelerate the capture of additional, ongoing viewership and monetize this new distribution channel. A one-size-fits-all strategy for this type of disruptive scenario can yield disastrous results.Identifying and tailoring specific subscription and other automatically recurring revenue-based monetization models appropriate for a content owner or provider's audience based upon viewing habits is a key to rapid growth.
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nielsen
Hear how Group Nine Media emerged in the crowded digital content landscape to become a strong industry competitor. Additionally, learn how the company used digital measurement insights to help transform Group Nine from a scrappy newcomer to a brand that rivals with the biggest video players today.
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stage32
Zeke will be breaking down the business of VR/360 in this exclusive Stage 32 Next Level Webinar. Billions of dollars have been poured into Virtual Reality & 360 spherical capture, but is there really a business for this form of storytelling? If you're already filming in VR/360 or are interested in pursuing this medium, it's important to understand not just the craft, but the business of it.
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emarketer
The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
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