Integralads
Our new Media Quality Report showcases insights across display and video online advertising, plus multiple media metrics. In this webinar, we will help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign. In addition, you will hear about: Viewability rates across video and display, now including mobile. Brand safety trends and which categories drive the most concern for marketers. Ad fraud and bots: how bots continue to evolve.
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eubusinessinjapan
Augmented Reality and Virtual Reality are still a nascent industry worldwide, but Japan is already a primary market and an innovator particularly in the gaming field. This report titled "Japan's Virtual and Augmented Reality Market" aims to act as a guide for this recent industry in Japan, and to locate opportunity spaces for European entrepreneurs and investors to connect with the market. This report provides a broad overview of the Japanese VR & AR sector, setting out the key activities that Japanese VR & AR companies have been involved with in recent years.
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Why in-game advertising is gaining so much momentum
What impact in-game ads have had on Wildlife Studio’s hit mobile title Tennis Clash
Advice on getting started, along with tips on how to get the most out of the ads
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emarketer
The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
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