Leverage Digital Media to Build Your Brand

Stephen Green (SGC Media) and Linda Gordon (QMF) delve into the delicate art of music marketing for musicians / events and their teams , touching on music release cycles and strategies, national and regional tour promotion tips, social media, EPK's and much more. The webinar is aimed to help you no matter what experience you have in the music industry, you might be starting out or maybe you have been out there in the big wide world for a while - whatever stage you’re at this is for you!

Four megatrends are impacting the way we work now and in the future. Digitalization, Globalization, Servitization and Workplace Transformation are all effecting the workforce allowing for new, creative ways of working. But how would you know if you are doing the right thing? In this webinar XMReality’s CEO Johan Castevall will present three use cases for augmented reality (AR), all of them enabling your staff to free up time for business-critical tasks.

The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple’s Steve Jobs even once said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon’s recently-announced Fire TV device, Google’s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. With 67 percent of 18-34 year olds subscribing to OTT services according to Vubiquity research, how do we make sense of and monetize the disruption and innovation most effectively?

The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.