Masters of the Metaverse

As you progress along Smart machine Journey to innovate your machines with various IIoT technology, it’s critical to also understand evolving customer’s challenges.Industrial organizations need to quickly identify ways to tighten production schedules and maximize revenue. A fast response to issues can be difficult when analytics tools are managed by IT departments, and may require days or months to create analytics for newly identified problems.As combined capabilities through Rockwell Automation – PTC partnership, FactoryTalk InnovationSuite provides a robust advanced analytics environment with powerful new tools to answer those operational questions as, or even before, they arise.

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!

The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple’s Steve Jobs even once said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon’s recently-announced Fire TV device, Google’s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. With 67 percent of 18-34 year olds subscribing to OTT services according to Vubiquity research, how do we make sense of and monetize the disruption and innovation most effectively?

Programmatic Advertising has recently become the buzz word in the world of Digital Marketing. As a channel, it offers numerous opportunities to tackle multiple business goals and has become an integral part of the media strategy for numerous brands. Join us in this webinar as we dissect and deep dive into the channel’s capabilities and explore how programmatic can fit into your marketing strategy.