ROCKING DESIGN REVIEWS WITH VIRTUAL REALITY

Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscriber’s propensity to churn and deliver positive results at scale.

Because the development of Intellectual Property (IP) is commonly one of the most important and valuable assets of a new and emerging businesses, it is important for startups to understand one of the most significant means of monetizing their IP assets -- licensing. This course will help entrepreneurs and small businesses better understand the different types of IP and how best to exploit IP through licensing. We will cover the business and legal dynamics of IP licensing as it applies to the entertainment business.While large multi-media and entertainment conglomerates may have been the first to successfully leverage IP assets, now even small businesses can find ways to utilize their trademarks and copyrights to drive their successful brand development.

The media and entertainment industries are one of the fields seeing the most rapid growth of data. High-resolution video is the standard now, and that resolution is getting higher and higher all the time, including 4k and 8k and even higher resolution. And all that data needs to be stored somewhere. But not only stored; it needs to be available for quick, even immediate, access. That’s one reason that tape as a storage medium is falling out of favor. What do those companies do now? What the 5g rollout will mean to media consumption, and therefore storage systems. How media and entertainment companies can save huge by using Wasabi hot cloud storage.

With increasing pressure on household budgets, video streaming services are facing slowing subscriber growth as households take a closer look at their streaming bundles. With Netflix reporting over 100M households using another household’s account, and starting to experiment with ways to monestise password sharing, understanding the magnitude of sharing behaviour and taking action offers service operators with the potential to quickly find and monetise new viewers. In this session, Synamedia will run through the best techniques to identify sharing behaviour and how best to take action – turning a great challenge into an even greater opportunity.