Taking Television Over The Top

Join us for a live webinar to learn how the new NVIDIA Turing™ architecture and powerful NVIDIA Quadro RTX™ GPUs fundamentally alters the technological and economic landscape for professional media and entertainment (M&E) workflows. Learn how Turing fuses real-time ray tracing, AI, simulation, and rasterization to open up amazing creative possibilities.

Virtual reality (VR) and augmented reality (AR) offer tremendous potential to revolutionize the way in which we display, manipulate and acquire information in diagnostic imaging as well as the way we utilize imaging for image guided interventional procedures. Recent advances in optical head mounted (OHM) displays particularly for video gaming have resulted in the emergence of individualized cost effective, mainstream applications of VR and AR. Advances in stereoscopic displays, positional / environmental sensors, and microcomputing have resulted in the development of wearable technology that will introduce novel ways of not only displaying information but transforming how we interact with our environment.

How people watch television is changing. No longer are they tied to their couches or an arbitrary programming guide. They are watching video from wherever they want, whenever they want, and from whatever device they want to use as more and more content is being delivered over the Internet. In this session, we’ll explore the generational shift between traditional broadcast and streaming video, predict what television might be like in five years, and address what companies like yours need to do today in order to take advantage of the transformation that is happening.

From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics.