The mobile gaming industry has seen a significant surge in consumer activity this year, as people all over the world have sought out entertainment options from the comfort of their homes. But beyond changes among consumers, mobile game publishers have also had to adjust their user acquisition strategies. Several of the top advertisers on large ad networks such as Facebook and Adcolony are notable mobile games. With this in mind, we decided to check in with our friends at Jam City to hear more about the behind-the-scenes processes for gaming UA.
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Why NFTs [Non-fungible tokens] have an key role to play in the future of radio; the importance of real-time radio measurement; why storing content locally is important for radio; and how immersive audio can make radio work for younger audiences, are just a few of the topics covered in RedTech #RadioWeek session, “Tech Trends in Radio and Audio.”
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viamediatv
Viamedia hosted a widely attended industry webinar March 27, 2019 to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the fast growing television platforms. The panel was led by Viamedia’s own Tom Walsh, Sr. VP of Advanced Advertising Strategy and joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, A E.W. Scripps Company; and Hannah Brown, fuboTV. OTT is a main stream distribution channel for content and advertising with over half of the US population using their connected TV’s to stream video & projected to rise over the next few years.
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appannie
The gaming industry has always been a first-mover in finding innovative applications for new trends and technologies. Curious how you can capitalize on the industry’s latest trends to grow your apps? Listen in on this webinar for a deep-dive into: The numbers behind Mobile gaming Mobile gaming trends, and how top gaming publishers are incorporating them into their games. New metrics to look at to measure success.
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