Q&A with Adrian Watkins, Growth & Marketing Director, APAC at Ad Colony

Media 7 | September 21, 2021

Adrian Watkins, Growth & Marketing Director, APAC at AdColony, is a full-service digital sales and marketing veteran with expertise in strategy, innovation, transformation and growth across blue-chip companies and SMEs and in different continents. Adrian specializes in leading cross-functional teams, creating and executing strategic plans, building effective sales and marketing teams, forging partnerships and representing businesses both on stage and in the boardroom.

We’ve now reached the tipping point in the evolution of NFTs where you can no longer afford to misunderstand what is happening around you for fear of missing out on the defining opportunity of a generation.



MEDIA 7: What inspired you to build such a successful career in digital sales and marketing?
ADRIAN WATKINS:
Although these days I’m known for ‘growth & transformation’, sales and marketing to me are the two functions that can influence change across the entirety of a business. It touches most departments including strategy, sales, data intelligence, technology and even finance. As Sales & Marketers, we get to place ourselves at the heartbeat of a business, truly listening to what our customers and clients are saying, reacting to feedback and weaving stories and product roll-outs that address concerns excites new business and acquire new customers while being able to share this knowledge both internally and with the market.

I began my career as a writer before moving deeper into technology and partner management, before finding my sweet spot in commercial with Virgin. Fortunate to work at a senior level across multiple MNCs in different continents including two Virgin companies: News Corporation and ViacomCBS, I also helped grow the potential unicorn theAsianparent (as Chief Strategy Officer), and have built, sold and advised on various startups. Much of my focus has always been commercial strategy, sales, marketing and data analysis - all of which I loosely group under ‘growth’. I now lead Marketing and Growth in Asia-Pacific for AdColony - part of the Nasdaq AdTech darling Digital Turbine which is the largest independent platform that leverages unique on-device technology across major carriers and telcos with direct SDK supply, powering access to high-value consumers from their first & earliest device interaction, throughout their device journey, with a core focus on mobile and gaming marketing in Asia-Pacific.


M7: AdColony was once again named the Best Mobile Ad Network by 2021 Adweek Readers’ Choice: Best of Tech awards. What was the strategy behind achieving such prestigious recognition?
AW:
Adweek's Readers' Choice Awards are fast becoming one of the most important ones in North America, and growing internationally (Adweek's audience is mostly in NA, but they are growing!). Since it's voted on by Adweek readers, our strategy was simple: Raise awareness. It's a reflection of the work we do with brands and agencies throughout the year. Fortunately, the people think we're doing a great job, as AdColony won the award in its inaugural award in 2019, was runner up in 2020, and reclaimed the crown this year.


Be as prepared as possible, but take calculated risks.



M7: What are some of the benefits that AdColony offers its clients through its advertising and marketing platform?
AW:
AdColony has a unique reach for advertisers. Now that we're able to access both AdColony's direct inventory as well as Fyber's, our direct supply footprint eclipses everyone but Google when we look at the app environments Fortune 500 brands care about. There are other synergies we're working through that tap into the value of Digital Turbine's On-Device technologies (more exciting news to come on those in the future).


M7: According to you, which is your preferred marketing channel and why?
AW:
Gaming (especially via a mobile phone) is the most exciting and innovative marketing channel that exists today. Mobile gaming is on track to surpass $120B in spends globally. Based in Singapore, Asia-Pacific is home to 54% of the world's gamers & is the fastest growing market. Players have spent more than 1 trillion hours playing and an additional 25 billion hours watching gaming streams, which is more than the time spent on social media and watching television. Everyone is now a gamer. Global brands such as Unilever, Gucci and Mercedes are embracing gaming as they know that and can’t afford to ignore the genre. For instance, did you know that almost 80% of mobile gamers are female, more than 75% of mums are mobile gamers, and more than 80% of the high income segment audience are mobile gamers? The potential that gaming holds has also been identified by media giants like Netflix and Facebook, who are exploring gaming to further drive user engagement on their platform, with Netflix planning to introduce games on its platform, and Facebook using gaming as a pivot to its ��Metaverse’ ambitions.

Gaming as a marketing channel is constantly evolving at lightspeed. In fact, gaming marketing feels like the next monumental industry shift which hasn’t happened since the launch of Social Media or Search Marketing - this feels like the next big industry evolution.

Let’s explore just a few examples (and buzzwords!) of innovation that are happening right now which marketers can’t afford to miss:

The Metaverse: Simply put, the metaverse is the intersection of entertainment, gaming and communications, with its own ‘play economy’, and ignoring conventional business models. It's the experience of choosing a digital avatar, creating original work, finding a connection with virtual experiences to match those offline, and valuing digital goods on a par with the physical. We can game, shop, buy land, use digital items for real-world purposes, lend money, and more. Right now, businesses are considering their future roles in the metaverse. For example: Gucci sold a virtual bag for more dollars than the real thing in the platform Roblox, Nike dropped virtual Jordans in Fortnite, Coca-Cola launched avatar wearables in Decentraland, Sotheby’s has an art gallery your avatar can wander, and $191M was transacted on “play to earn” blockchain game Axie Infinity in its first 30 days.

The future of content, e-commerce, and engagement is in the metaverse. Our job as business leaders and marketers is to prepare for that future today for our own businesses but also to help facilitate this new channel for brands and their agencies.

NFTs & Collectibles: We’ve now reached the tipping point in the evolution of NFTs where you can no longer afford to misunderstand what is happening around you for fear of missing out on the defining opportunity of a generation. NFTs are innately valuable due to their constrained supply, and community drives much of the early value of projects. Digital collectibles are already a major part of the online gaming experience, creating longer-term value for the collector (e.g. Axie Infinity), and now real-world utility is next: imagine holding an NFT which gives you exclusive access to content, product launches, or events. This brings amazing opportunities for brands to innovate in their marketing strategies. Mobile advertising campaigns using NFTs can be distributed programmatically across digital platforms, offering personalised gifts or vouchers to customers. Brands can monetise ads multiple times by turning them into NFTs; increase equity via storytelling and collectibles; create buzz in the lead-up to events or product launches via early access tokens.

I expect to see more brands jump in and start to experiment with releasing digital collectibles. For brands, this is an opportunity to generate additional revenues and engage with a core fan base by creating exclusive experiences.

In-game adverts which simulate IRL advertising: The most wonderful thing about working in the digital ecosystem is that it nevers stands still, and this is true when it comes to gaming as a the leading innovative marketing channel. Outside of block chain, the most recent example is the emergence of adtech companies which enable brands to programmatically serve posters inside games (think ‘Virtual Digital Out Of Home’). The leading company in this sector is Anzu.io, which for the first time, enables ads in game to be fully programmatically targeted, safe, and verifiable.

However, as with all technology, there needs to be supply and demand: For supply, as free-to-play games continue to gain momentum and infiltrate all game genres, games studios will be forced to change their way of thinking to see in-game advertising as a sustainable business model if they want to continue making games relevant and accessible in this highly competitive landscape. For demand, this is where Marketing and innovation really comes to the fore because with any new product it takes time for brands and their agencies to truly wrap their heads around it. AdColony (which sells Anzu exclusively in Asia-Pacific) is already ahead of the curve as several international brands have already embraced this recent channel.

Education, ultimately leading to adoption, which is achieved through cohesive and often innovative marketing, is critical here: whether through thought-leadership articles, sharing infographics of latest case studies, discussing with like-minded people on panels, or just with peers in the pub! - a compelling narrative, backed with data, is critical for success.


I expect to see more brands jump in and start to experiment with releasing digital collectibles.



M7: What do you believe are the top three marketing challenges in the post COVID-19 era?
AW:
In fact, there is one MASSIVE one. Marketing has evolved - brands and agencies need to embrace this change. COVID-19 has dramatically changed the way we engage with content, shop, and hang out with our friends and family, with people now more glued to their screens than ever before - and this is again where gaming leads the charge for the ‘new normal. Gaming apps are even larger than the top entertainment apps. Across Asia-Pacific, the top gaming apps consistently take in at least 1.5X monthly active users (MAUs) compared to the top entertainment apps, and mobile gamers are prominent across all age groups and genres. This means a brand’s potential customers are already there, but more importantly, is the brand there yet? When benchmarking consumer behaviour since COVID-19, more than 90% of mobile gamers have bought luxury goods online in the last year, mobile games contributed to 77% of total app revenue in Asia-Pacific, and the top gaming apps across Asia-Pacific hold higher MAUs than the most popular OTT (over-the-top) apps.


M7: What is your advice to aspiring marketers stepping into such a dynamic market today?
AW:
Be as prepared as possible, but take calculated risks. How? Through as tried and tested framework of:

(1) Discovery is key: Read everything you can, talk to friends and colleagues, reach out to leaders in your industry and ask them for a Zoom or a coffee meeting - you’d be surprised how many people are willing to help when asked

(2)  Plan: Have a clear, orientated (and data driven) plan: marketing works best when it is layered, tracked, and optimised. 

(3) Iterate: just because you executed a plan, it doesn’t mean it was (i) right (ii) will be successful

(4) Data: data is truth. Ignore it at your peril. Learning to determine insights from it is crucial

(5) Upskill: there are so many free online courses available, if you aren’t dedicating at least 10% of your month to upskilling, then you should be!

(6)  Trust your instinct: if it feels wrong, it probably is!

(7) Learn: from your mistakes… and then go again! Don’t be afraid to make mistakes, everyone does. Just control the fallout and use this knowledge to iterate better next time.

I can guarantee you that for every person who isn’t going through the above, there are many more that are; Competition is fierce, ensure you can stand out as the leading light as much as possible.

ABOUT ADCOLONY

AdColony, a fully-owned subsidiary of Digital Turbine, Inc., drives business outcomes that matter for brands & agencies expanding their reach with the power of mobile, and helping app publishers grow via monetization and user acquisition tools. AdColony has a reach of more than 1.5 billion monthly users across the globe and is known for its award-winning video creative, with cutting-edge ad engagement innovations like Instant-Play™, Aurora™ HD Video, Playables, and more.

More THOUGHT LEADERS

'When COVID started I said, I really want to make an impact and do something' says TV & Film Executive Producer and Director James P Axiotis.

Media 7 | July 12, 2022

James P. Axiotis, International television and film producer shares his thoughts on his 30 years plus career in Hollywood. His self-less contribution towards war refugees & utilizing the power of storytelling to spread awareness globally....

Read More

BlackLine's Kevin Kimber says that offering superior customer experience is essential for long-term success

Media 7 | November 3, 2021

At the exciting launch of BlackLine's newest AR automation platform, we had the opportunity to explore the different credit risk management, payment, and customer segmentation solutions, among a host of others, in an interview with Kevin Kimber, Managing Director of Global AR at BlackLine. Read on to find out the different ways BlackLine automates financial closes for some of the world's most renowned companies....

Read More

Q&A with Natalia Vasilyeva, VP Marketing at Anzu.io

MEDIA 7 | September 4, 2020

Natalia Vasilyeva, VP Marketing at Anzu.io has worked in the AdTech industry for nearly a decade. An Anzu team leader since day one, Natalia’s marketing acumen and deep expertise across business domains has propelled Anzu to its current status as the world-leading in-game advertising platform. A multilingual speaker and writer, she writes extensively about AdTech and in-game advertising and appears frequently at industry events. Prior to Anzu, Natalia served as a project and marketing manager for global company Glispa and the world leader of mobile fitness apps, Sport.com. She has been passionately advocating for Anzu and its ability to change the face of the AdTech industry since day one. MEDIA 7:  What inspired you to get into marketing? NATALIA VASILYEVA: From a young age, I was always fascinated by what motivated people to make certain decisions. I also had a keen interest in business, and saw over and over again how marketing played a key - perhaps the leading - role in helping transform budding companies to international success stories. As I grew into my career, I noticed that many people view marketing as just another way to sell products. But it's so much more than that--and that’s what I love, the diversity of the field. I see marketing as the starting point of a dialogue between a company and its existing and potential customers. This is a dialogue that can take place across channels, transcending the noise of today’s hyper-connected world. It's amazing to witness how small and calculated moves can change the course of a company for decades to come. M7: What is the motto of Anzu.io? What does the company stand for? NV: We make advertising in games better. Better for advertisers, who want and need to connect to their audiences in meaningful and non-disruptive ways. Better for game developers, who want and need to monetize and collaborate across industries without disrupting the user experience. And, most of all, better for gamers, who can continue to play without interruption, actually benefiting from the enhanced gaming experience that Anzu’s blended in-game ads bring. We fulfill our mission by bringing real-world brand ads directly into the gameplay. Our core team at Anzu has been involved in the digital advertising industry for many years. We came together to solve a major problem we all saw: fragmentation. At the same time, we saw the gaming industry advancing at light speed and knew it was time to bring the two worlds together. Now, we’re working to create a new standard in advertising--one that is well-received by audiences and performs at an extremely high level, all while tapping into the massive potential of the 3 billion-strong gaming market. Our mission of making advertising in games better was a natural outgrowth of what both industries needed and the solution we could provide. ...

Read More

'When COVID started I said, I really want to make an impact and do something' says TV & Film Executive Producer and Director James P Axiotis.

Media 7 | July 12, 2022

James P. Axiotis, International television and film producer shares his thoughts on his 30 years plus career in Hollywood. His self-less contribution towards war refugees & utilizing the power of storytelling to spread awareness globally....

Read More

BlackLine's Kevin Kimber says that offering superior customer experience is essential for long-term success

Media 7 | November 3, 2021

At the exciting launch of BlackLine's newest AR automation platform, we had the opportunity to explore the different credit risk management, payment, and customer segmentation solutions, among a host of others, in an interview with Kevin Kimber, Managing Director of Global AR at BlackLine. Read on to find out the different ways BlackLine automates financial closes for some of the world's most renowned companies....

Read More

Q&A with Natalia Vasilyeva, VP Marketing at Anzu.io

MEDIA 7 | September 4, 2020

Natalia Vasilyeva, VP Marketing at Anzu.io has worked in the AdTech industry for nearly a decade. An Anzu team leader since day one, Natalia’s marketing acumen and deep expertise across business domains has propelled Anzu to its current status as the world-leading in-game advertising platform. A multilingual speaker and writer, she writes extensively about AdTech and in-game advertising and appears frequently at industry events. Prior to Anzu, Natalia served as a project and marketing manager for global company Glispa and the world leader of mobile fitness apps, Sport.com. She has been passionately advocating for Anzu and its ability to change the face of the AdTech industry since day one. MEDIA 7:  What inspired you to get into marketing? NATALIA VASILYEVA: From a young age, I was always fascinated by what motivated people to make certain decisions. I also had a keen interest in business, and saw over and over again how marketing played a key - perhaps the leading - role in helping transform budding companies to international success stories. As I grew into my career, I noticed that many people view marketing as just another way to sell products. But it's so much more than that--and that’s what I love, the diversity of the field. I see marketing as the starting point of a dialogue between a company and its existing and potential customers. This is a dialogue that can take place across channels, transcending the noise of today’s hyper-connected world. It's amazing to witness how small and calculated moves can change the course of a company for decades to come. M7: What is the motto of Anzu.io? What does the company stand for? NV: We make advertising in games better. Better for advertisers, who want and need to connect to their audiences in meaningful and non-disruptive ways. Better for game developers, who want and need to monetize and collaborate across industries without disrupting the user experience. And, most of all, better for gamers, who can continue to play without interruption, actually benefiting from the enhanced gaming experience that Anzu’s blended in-game ads bring. We fulfill our mission by bringing real-world brand ads directly into the gameplay. Our core team at Anzu has been involved in the digital advertising industry for many years. We came together to solve a major problem we all saw: fragmentation. At the same time, we saw the gaming industry advancing at light speed and knew it was time to bring the two worlds together. Now, we’re working to create a new standard in advertising--one that is well-received by audiences and performs at an extremely high level, all while tapping into the massive potential of the 3 billion-strong gaming market. Our mission of making advertising in games better was a natural outgrowth of what both industries needed and the solution we could provide. ...

Read More

Related News

TECHNOLOGIES

Azerion acquires AdPlay and strengthens Italian digital advertising foothold

Azerion | November 25, 2022

Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them. “I am pleased to announce the acquisition of AdPlay and strengthen our advertising business in Italy. The AdPlay team is a perfect fit with our Azerion culture, and their local expertise and experience will add to our ability to help our Italian customers to get the results they need from their advertising budgets. I am also very excited to welcome AdPlay’s Italian partners to the Azerion platform and grow our business together with them as well as extending our connected TV and digital out of home reach in the local market.” -Umut Akpinar, co-CEO of Azerion Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its robust current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy and increase its relevance as a partner that delivers easy, impactful and affordable access to large and diverse audiences through highly engaging content. Additionally, AdPlay recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is already cooperating with various sports leagues. The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction is effective as of 11th November 2022. AdPlay generated approximately €12 million gross revenue in 2021. This announcement follows various previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million for a total aggregated consideration (combination of cash and shares) in the range of €90 million to €100 million. About Azerion Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com. About AdPlay AdPlay is a tech media company focused on the development of proprietary solutions for Publishers and Brand advertisers. AdPlay Media Holding is a strategic partner for the implementation of digital transformation and innovation plans, through its owned technologies and tailored consulting services.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

ASUS IoT Partners with Media Broadcast for Smart City Solutions

ASUS | November 30, 2022

ASUS IoT, a global AIoT solution provider, announced a partnership with Media Broadcast, Germany's largest full-service provider in the broadcasting and media industry and provider of 5G campus networks. The partnership represents both companies' commitment to data-driven innovation and will result in implementation of smart city solutions at various locations across Germany.The first project will take place in Technology and Innovation Park Nordheide and will act as a sandbox for 5G and IoT technologies. TIP Park is a 25-hectare (61 acre) business area in Buchholz, near the city of Hamburg, Germany. Within the park, Media Broadcast is running a state-of-the art 5G campus network. Based on this infrastructure, the park aims to become the site of choice for companies looking for an environment that fosters the development of cutting-edge technologies. ASUS IoT and Media Broadcast will implement five IoT smart city solutions to help improve parking, traffic management, security, waste management and street lighting. "We look forward to collaborating on more projects with ASUS IoT to provide innovation in versatile smart city solutions, We share a vision of advancing AIoT technology to solve future challenges. With the rapid development and reliable product quality that ASUS provides, together we can accelerate deployments to create modern cities." -Norbert Krüger, Senior Solution and Bid Manager at Media Broadcast GmbH. We are looking forward to creating innovative solutions with Media Broadcast," said ASUS IoT Regional Sales Director Casper Lee. "The core concepts focus on how to make cities more resilient, sustainable and future-proof. And the main goal is to enable data-driven decisions. About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune's World's Most Admired Companies. About Media Broadcast MEDIA Broadcast is a freenet AG company and, as Germany's largest nationwide service provider for the broadcasting and media industry, is its partner for digitalization. The company plans, sets up and operates multimedia distribution platforms for TV and radio based on modern transmitter, cable and satellite networks. The company also connects broadcasters with its high-availability fiber-optic network and undertakes productions and broadcasts of live events for TV stations and companies. Since the end of 2020, Media Broadcast has been operating its own 5G stand-alone campus network where it is joining forces with customers and partners to develop innovative 5G applications for the media sector and other industries. The company is based in Cologne. Several hundred service employees are deployed nationwide. FORTUNE and FORTUNE World's Most Admired Companies are registered trademarks of FORTUNE Media IP Limited and are used under license

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

ODK Media, Inc. Is Giving OnDemandKorea Its Biggest UI/UX Overhaul In 11 Years

ODK Media, Inc | December 01, 2022

ODK Media, Inc., an independent international media group, debuted a major UX (user experience) and UI (user interface) overhaul for its largest streaming service, OnDemandKorea, on the company's 11th anniversary. The site and app redesign reinforces ODK Media, Inc's brand identity and delivers a consistent user experience across all devices: web, mobile app and CTV. The significant front-end changes are supported by the company's proprietary back-end platform, ODX, which enables features including enhanced content discovery, FAST (24/7 live and curated channels), a streamlined VOD experience, and personalization.Last October, ODK Media, Inc. released a massive roll-out of 6 CTV apps, including Roku, Samsung, LG, Fire TV, Apple TV, and Android TV, allowing users to access OnDemandKorea content on more devices in its updated format. "Changing the face familiar to our users for 11 years was not an easy decision, However, we are assured of what users value the most in consuming content, generating insight from the user's behavioral data and customer communications. We focused on simplicity to improve the user experience on the front-end while creating the technology infrastructure to support all the features that drive up user engagement. Our back-end platform, ODX, allows us to revolutionize our services with scale and flexibility, adapting to the needs of both our users and our brand partners." -Peter Park, CPO of ODK Media, Inc. ODX, ODK Media, Inc.'s proprietary unified platform, supports linear channels and VOD technology for the several international streaming services owned and operated by ODK Media, Inc. by managing each services' CMS (Content Management System), search and recommendation engine, data warehousing, and monetization–whether through advertising, subscription, or both. ODK Media, Inc., an AAPI-certified and influential media company serving multicultural communities, continues to drive technology innovation and product excellence. With its strategic service line-up of international OTT streaming platforms, digital magazines, e-commerce platforms, metadata production, and content distribution platform, ODK Media, Inc. has a holistic view of user behavior and intentions, while providing quality content and service. The new face of OnDemandKorea, the first and largest streaming platform that delivers Korean TV shows, movies, news, varieties, and more, is now available through its beta version of website, beta.ondemandkorea.com; downloadable in Apple and Android mobile app stores; and major CTV platforms including Roku, LG, AppleTV and Android TV. About ODK Media Since 2011, ODK Media, Inc. has connected viewers in North America to premium international content, serving as the media hub of choice for AAPI communities nationwide. Through its owned and operated service platforms and its distribution partners, including global top streaming services, cable operators, and movie theaters, ODK Media, Inc. brings diverse content and experiences to American audiences. As an independent media group, ODK Media, Inc. owns and/or operates 1) international OTT streaming platforms OnDemandKorea, OnDemandChina, OnDemandViet, OnDemandLatino; 2) Zapzee, a digital magazine covering all the latest news on K-POP, Korean media, and celebrity life; 3) ODK shop, an e-commerce platform selling Korea's top Beauty and Lifestyle products in the US; 4) ODK Box, a user-friendly streaming TV device that provides access to all content from OnDemandKorea and includes live Korean channels; 5) Tailor Contents, a metadata production and distribution platform, collecting and processing Asian media data worldwide and 6) ODK media distribution platform connecting international content producers and studios from more than 36 countries to North American streaming services, broadcast companies, and movie theaters.

Read More

TECHNOLOGIES

Azerion acquires AdPlay and strengthens Italian digital advertising foothold

Azerion | November 25, 2022

Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content. At the same time, publishing partners will benefit from the additional revenues and advertising formats Azerion will bring to them. “I am pleased to announce the acquisition of AdPlay and strengthen our advertising business in Italy. The AdPlay team is a perfect fit with our Azerion culture, and their local expertise and experience will add to our ability to help our Italian customers to get the results they need from their advertising budgets. I am also very excited to welcome AdPlay’s Italian partners to the Azerion platform and grow our business together with them as well as extending our connected TV and digital out of home reach in the local market.” -Umut Akpinar, co-CEO of Azerion Azerion will integrate AdPlay’s digital cross-media solutions and campaign performance management, adding to its robust current offering in these areas. AdPlay exclusively represents some of the most relevant Italian publishers and has been pioneering the digital out of home market in Italy. Through this acquisition, Azerion will strengthen its position in Italy and increase its relevance as a partner that delivers easy, impactful and affordable access to large and diverse audiences through highly engaging content. Additionally, AdPlay recently launched Veedly, a dedicated solution focused on the distribution of on-demand multimedia content from the world of sports. Veedly is already cooperating with various sports leagues. The aggregated consideration is a combination of cash and shares. In total, 580,470 treasury shares were transferred to the selling shareholder. The transaction is effective as of 11th November 2022. AdPlay generated approximately €12 million gross revenue in 2021. This announcement follows various previous acquisitions in 2022, as Azerion continues to execute on its growth strategy. So far this year, Azerion has acquired an estimated annualised revenue in the range of €100 million to €125 million for a total aggregated consideration (combination of cash and shares) in the range of €90 million to €100 million. About Azerion Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers, and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in-market sales and campaign management teams. Through our technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty, and drive e-commerce. Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com. About AdPlay AdPlay is a tech media company focused on the development of proprietary solutions for Publishers and Brand advertisers. AdPlay Media Holding is a strategic partner for the implementation of digital transformation and innovation plans, through its owned technologies and tailored consulting services.

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

ASUS IoT Partners with Media Broadcast for Smart City Solutions

ASUS | November 30, 2022

ASUS IoT, a global AIoT solution provider, announced a partnership with Media Broadcast, Germany's largest full-service provider in the broadcasting and media industry and provider of 5G campus networks. The partnership represents both companies' commitment to data-driven innovation and will result in implementation of smart city solutions at various locations across Germany.The first project will take place in Technology and Innovation Park Nordheide and will act as a sandbox for 5G and IoT technologies. TIP Park is a 25-hectare (61 acre) business area in Buchholz, near the city of Hamburg, Germany. Within the park, Media Broadcast is running a state-of-the art 5G campus network. Based on this infrastructure, the park aims to become the site of choice for companies looking for an environment that fosters the development of cutting-edge technologies. ASUS IoT and Media Broadcast will implement five IoT smart city solutions to help improve parking, traffic management, security, waste management and street lighting. "We look forward to collaborating on more projects with ASUS IoT to provide innovation in versatile smart city solutions, We share a vision of advancing AIoT technology to solve future challenges. With the rapid development and reliable product quality that ASUS provides, together we can accelerate deployments to create modern cities." -Norbert Krüger, Senior Solution and Bid Manager at Media Broadcast GmbH. We are looking forward to creating innovative solutions with Media Broadcast," said ASUS IoT Regional Sales Director Casper Lee. "The core concepts focus on how to make cities more resilient, sustainable and future-proof. And the main goal is to enable data-driven decisions. About ASUS ASUS is a global technology leader that provides the world's most innovative and intuitive devices, components and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today's technologies for tomorrow, garners more than 11 awards every day for quality, innovation and design, and is ranked among Fortune's World's Most Admired Companies. About Media Broadcast MEDIA Broadcast is a freenet AG company and, as Germany's largest nationwide service provider for the broadcasting and media industry, is its partner for digitalization. The company plans, sets up and operates multimedia distribution platforms for TV and radio based on modern transmitter, cable and satellite networks. The company also connects broadcasters with its high-availability fiber-optic network and undertakes productions and broadcasts of live events for TV stations and companies. Since the end of 2020, Media Broadcast has been operating its own 5G stand-alone campus network where it is joining forces with customers and partners to develop innovative 5G applications for the media sector and other industries. The company is based in Cologne. Several hundred service employees are deployed nationwide. FORTUNE and FORTUNE World's Most Admired Companies are registered trademarks of FORTUNE Media IP Limited and are used under license

Read More

TECHNOLOGIES,MEDIA AND BROADCASTING

ODK Media, Inc. Is Giving OnDemandKorea Its Biggest UI/UX Overhaul In 11 Years

ODK Media, Inc | December 01, 2022

ODK Media, Inc., an independent international media group, debuted a major UX (user experience) and UI (user interface) overhaul for its largest streaming service, OnDemandKorea, on the company's 11th anniversary. The site and app redesign reinforces ODK Media, Inc's brand identity and delivers a consistent user experience across all devices: web, mobile app and CTV. The significant front-end changes are supported by the company's proprietary back-end platform, ODX, which enables features including enhanced content discovery, FAST (24/7 live and curated channels), a streamlined VOD experience, and personalization.Last October, ODK Media, Inc. released a massive roll-out of 6 CTV apps, including Roku, Samsung, LG, Fire TV, Apple TV, and Android TV, allowing users to access OnDemandKorea content on more devices in its updated format. "Changing the face familiar to our users for 11 years was not an easy decision, However, we are assured of what users value the most in consuming content, generating insight from the user's behavioral data and customer communications. We focused on simplicity to improve the user experience on the front-end while creating the technology infrastructure to support all the features that drive up user engagement. Our back-end platform, ODX, allows us to revolutionize our services with scale and flexibility, adapting to the needs of both our users and our brand partners." -Peter Park, CPO of ODK Media, Inc. ODX, ODK Media, Inc.'s proprietary unified platform, supports linear channels and VOD technology for the several international streaming services owned and operated by ODK Media, Inc. by managing each services' CMS (Content Management System), search and recommendation engine, data warehousing, and monetization–whether through advertising, subscription, or both. ODK Media, Inc., an AAPI-certified and influential media company serving multicultural communities, continues to drive technology innovation and product excellence. With its strategic service line-up of international OTT streaming platforms, digital magazines, e-commerce platforms, metadata production, and content distribution platform, ODK Media, Inc. has a holistic view of user behavior and intentions, while providing quality content and service. The new face of OnDemandKorea, the first and largest streaming platform that delivers Korean TV shows, movies, news, varieties, and more, is now available through its beta version of website, beta.ondemandkorea.com; downloadable in Apple and Android mobile app stores; and major CTV platforms including Roku, LG, AppleTV and Android TV. About ODK Media Since 2011, ODK Media, Inc. has connected viewers in North America to premium international content, serving as the media hub of choice for AAPI communities nationwide. Through its owned and operated service platforms and its distribution partners, including global top streaming services, cable operators, and movie theaters, ODK Media, Inc. brings diverse content and experiences to American audiences. As an independent media group, ODK Media, Inc. owns and/or operates 1) international OTT streaming platforms OnDemandKorea, OnDemandChina, OnDemandViet, OnDemandLatino; 2) Zapzee, a digital magazine covering all the latest news on K-POP, Korean media, and celebrity life; 3) ODK shop, an e-commerce platform selling Korea's top Beauty and Lifestyle products in the US; 4) ODK Box, a user-friendly streaming TV device that provides access to all content from OnDemandKorea and includes live Korean channels; 5) Tailor Contents, a metadata production and distribution platform, collecting and processing Asian media data worldwide and 6) ODK media distribution platform connecting international content producers and studios from more than 36 countries to North American streaming services, broadcast companies, and movie theaters.

Read More

Spotlight

AdColony

AdColony, a fully-owned subsidiary of Digital Turbine, Inc., drives business outcomes that matter for brands & agencies expanding their reach with the power of mobile, and helping app publishers grow via monetization and user acquisition tools. AdColony has a reach of more than 1.5 billion monthly u...

Events

Resources

resource image

VIRTUALIZATION, MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article

resource image

TECHNOLOGIES, SOLUTIONS

Gametree Whitepaper

Whitepaper

resource image

VIRTUALIZATION, MEDIA AND BROADCASTING

B2B Movie Placements: What to Expect?

Article

resource image

TECHNOLOGIES, SOLUTIONS

Gametree Whitepaper

Whitepaper

Events