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WHEN STREAMING FAILS: LAST-MILE PROBLEMS AND WHAT TO DO ABOUT THEM
Over half of consumers now consider the internet a natural part of their TV habit. They expect streaming video service providers (VSPs) to deliver wherever and whenever they want to watch. Unfortunately, VSPs can’t promise to do that because of problems with last-mile delivery.There are many ways last-mile delivery falls short. Though consumers expect continuous connectivity there are many situations where wireless, WiFi, and broadband are unavailable or provide only marginal coverage. As well, quality problems, particularly on mobile data networks, plague video streaming even when last-mile coverage appears to be strong. DOWNLOAD