The Rise of a New Entertainment Category: Esports

March 12, 2019

Esports is competitive video gaming in which teams and individuals compete against each other, usually in tournaments for cash prizes. Similar to entertainment, sports or lotteries, there are complexities regarding fielding competitive teams, sponsorships, marketing and managing events. A parallel to esports could be traditional professional sports or even NASCAR, where wagers are made, talent is recruited, events are created and promoted, and equipment and technology are designed to support the field.

Spotlight

Merlin Entertainments plc

We are a company built on fun – a reason why our 62.8+ million guests choose to spend their time at our unique attractions. We are Europe's Number 1 and the world's second-largest visitor attraction operator. We operate more than 110 attractions, twelve hotels and four holiday villages in 23 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The Coca-Cola London Eye, Gardaland Resort, Heide Park Resort and Alton Towers Resort. It’s a huge variety of attractions, each more different than the last. But they all share the same goal: to provide a truly memorable experience and a great day out for all the family.

OTHER WHITEPAPERS
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Direct Brands: Media & Customer Acquisition

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

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ARC Whitepaper

whitePaper | January 1, 2023

The development of Web3 has traditionally been a slow and tedious process. It’s plagued by communication problems between technical and non-technical team members. Moreover, web3 (not unlike web2) is littered with malicious and bad actors exploiting seemingly unavoidable security flaws and oversights. ARC’s development ecosystem offers solutions for speed, cost, scalability, and security. ARC achieves this through our suite of tools that make product development and deployment easier and more secure, each in its own unique way. Our development ecosystem not only streamlines the way web3 applications get developed but also has far-reaching implications on the way data gets managed across the web.

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Open Radio Access Network Architecture on AWS

whitePaper | December 2, 2022

The Open Radio Access Network, or O-RAN, is an approach to transform the radio access network to a disaggregated, open, virtualized, and fully inter-operable mobile network. The O-RAN uses cloud technologies as its foundation to achieve the architecture goals and provide low-cost and fully automated 5G networks. AWS is an ideal cloud platform for the O-RAN network innovation, with more than 200 featured services and globally adopted infrastructure for telecom customers. This whitepaper explores the concept of the O-RAN, offers a reference architecture for the O-RAN on AWS, and presents best practices on Amazon Web Services (AWS) for key features of the O-RAN.

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Decentralized Autonomous Organizations: Beyond the Hype

whitePaper | June 7, 2022

In recent years, decentralized autonomous organizations (DAOs), entities that use blockchains, digital assets and related technologies to direct resources, coordinate activities and make decisions, have experienced explosive growth. According to the analytics service DeepDAO, in 2021 the total value of DAO treasuries surged fortyfold, from $400 million to $16 billion, and the number of DAO participants increased by 130 times from 13,000 to 1.6 million.1 As DAO innovation has largely been led by the private sector and DAOs are being developed for an increasingly wide variety of purposes, it is critical that policy-makers, regulators and senior executives develop a nuanced understanding of these entities

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MEDIA INSIGHTS REPORT

whitePaper | June 1, 2021

Live audio sits at the intersection of social media, digital audio, virtual events and conversations. This new format has seen rapid growth over the past year and could change the way individuals interact with brands and with each other. Some even predict that audio and voice technology have the potential to replace keyboards for future generations.

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Green Earth Metaverse

whitePaper | January 6, 2023

Green Earth Metaverse enables the bridging of virtual in-app metaverse player activities with climate change initiatives enabling a real world impact on our world. Utilizing blockchain and gaming technology we enable the ability to farm, build, explore in-game quests and activities to correlate with real world organizations who are fighting climate change and its devastating impact on our world. Green Earth Metaverse vision is to support a self-sufficient community by creating engaging gameplay and incentives to promote and support climate initiatives. By creating such an ecosystem we can contribute to the climate change effort by making one of the most popular forms of interactive media in the world.

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Spotlight

Merlin Entertainments plc

We are a company built on fun – a reason why our 62.8+ million guests choose to spend their time at our unique attractions. We are Europe's Number 1 and the world's second-largest visitor attraction operator. We operate more than 110 attractions, twelve hotels and four holiday villages in 23 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons and LEGOLAND, as well as local icons such as The Coca-Cola London Eye, Gardaland Resort, Heide Park Resort and Alton Towers Resort. It’s a huge variety of attractions, each more different than the last. But they all share the same goal: to provide a truly memorable experience and a great day out for all the family.

Events