Reset the Media Business Model Cost Reduction and Growth Priorities in Today’s Media Industry

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | July 1, 2022

The biggest challenge facing Web3 (commonly referred to as the future internet domain utilizing decentralized blockchain technologies) is mass adoption by mainstream internet users. History has shown us that mass adoption helps foster momentum in improving new technologies and creating new economic opportunities – the adoption of smartphones and web apps being one example. In our view, the Metaverse is the future user experience layer of Web3, where users can experience the internet in a new and familiar space, with games and other entertainment platforms supporting the embrace of this new technology.

whitePaper | April 2, 2020

As digital interfaces become more immersive, game design is the paradigm we need to adopt to best serve our customers. A bold statement, yes, but the evidence is in accelerating trends on user engagement, ubiquity of technology, and maturity of experiences. Video gaming leads all other forms of entertainment For a dramatic illustration of how important game design has become, just check the high scores. The medium has outpaced all other entertainment categories in revenue and profit, pulling in $116 billion globally in 2017, compared to $105 billion for TV and streaming TV, $41 billion for movies, and $17 billion for music.

whitePaper | September 10, 2022

The gaming industry has been following a fixed cycle of development for a long period that involves them being able to witness upgrades at certain intervals. It results in different gaming factions such as console gamers to wait a lot for developed standards. The major upgrades in the gaming industry rely on how often console and PC hardware companies release better components. But with the arrival of 5G, this cycle is about to break. The potential of 5G in the gaming industry is huge and it could yield great opportunities for gamers. Let us take a look at how 5G will affect the gaming industry.

whitePaper | August 27, 2022

The emergence of non-fungible tokens (NFTs) has created a demand for modern, powerful blockchain technology tosupport them. While NFTs are becoming increasingly valuable assets across a range of industries and business sectors, the evolving NFT landscape is proving difficult for organizations to harness and understand. This has created a new opportunity for organizations specializing in cloud-based system integrations and consulting todevelop, host, and simplify theenvironment in which NFT transactions are conducted. Using Amazon Web Services (AWS) as the secure and scalable foundation, Tech Mahindra is leveraging Amazon Managed Blockchain to create and manage scalable, private blockchain networks for streamlined NFT transactions