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infographic
INFOGRAPHIC: THE RISE OF EXPERIENTIAL ENTERTAINMENT
Many LBEs are integrating mixed reality, both digital (virtual/augmented) and physical, to deliver full sensory experiences with gameplay and cinematic storytelling. And with the use of virtual reality, haptics technology and physical build-outs, these experiences are charting new territories of entertainment. The retail, real estate and tourism industries have taken notice and are looking at unique, IP-driven experiences to draw crowds and deliver new revenue opportunities. These LBEs are popping up rapidly, with dozens of premium experiences currently in development all around the globe. DOWNLOAD