Augmented/Virtual Reality Next Big Thing of Digital Environment

November 23, 2017

Virtual Reality (VR) creates a digital environment that replaces the user’s real-world environment. VR is primarily used in gaming and entertainment applications.Augmented Reality (AR) overlays digitally-created content into the user’s real-world environment for instance, projecting sales and inventory data onto products on store shelves.Mixed reality (MR) is a blend of VR and AR creating an environment in which digital and physical objects can interact. For example, MR will allow marketers to put virtual products in consumers’ hands and gauge their responses.

Spotlight

WIN Reality

WIN Reality is the premier sports and technology company in Austin, Texas. Founded in 2018 by Chris O'Dowd & Dan O'Dowd, WIN Reality brought the world of virtual reality together with a desire for players to have new opportunities to improve at the sports they love.

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