MEDIA INVESTMENTS IN THE DIGITAL ERA

July 8, 2019

Digital media represents the biggest revolution since the arrival of television. Digital advertising has rapidly narrowed the gap with television as the top advertising medium, aligning well with people’s media exposure. Finding the right allocation of budget between digital and traditional media is a challenge.When managed correctly, digital allows for more precise targeting than traditional media, making it more efficient. However, invest too much in either traditional or digital media,and marketing budgets are suddenly stretched thin; invest in the wrong manner or decrease your presence in traditional media too quickly, and the brand’s image can take a hit.

Spotlight

Range Online Media

Online marketing/advertising specialists focusing on paid search, natural search, behaviorally targeted media, social media and emerging media (including blogs, widgets, conversion optimization, etc.) for Fortune 500 clients including Nike, Neiman Marcus, Cole Haan, and more.

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A complete guide to thriving in the Free Ad-supported Streaming TV world

whitePaper | September 23, 2022

No content owner can stay oblivious to the existence and impact of FAST in today’s age. The rising popularity of connected TVs is indirectly paving the way for FAST into millions of living rooms. Talking about Australia specifically, 8 in every 10 consumers have access to a connected TV and prefer to use it to consume content as opposed to other devices such as mobile phones. The penetration of streaming TV in the APAC region is quite impressive as well. Here’s a quick glance based on data from Globa lWeb Index 2020 report.

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Discover the Biggest Trends in Fashion for 2021

whitePaper | June 1, 2021

The fashion industry has evolved in a number of ways over the past year.While the lockdown lifestyle has played a huge role in shaping the future ofthe industry, we’ve also found fresh fashion trends that are inspired bycelebrity culture and societal shifts.

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FAST channels usher in a new era of operational creativity

whitePaper | August 25, 2022

In the face of unprecedented competition, media companies must find ways to innovate — but the cost of delivering content in an era of multiplying platforms is eating into their operations budget for trying new things. FAST channels represent a significant new opportunity to test ideas, iterate — and bring in extra revenue. In fact, Digital TV Research reported the AVOD market FAST channels belong to represents the fastest-growing video segment over five years (2020–2024). But media companies can’t afford to spend months and massive resources to take a channel from idea to launch.

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The Media, Entertainment and Culture Industry’s Response and Role in a Society in Crisis

whitePaper | June 3, 2021

COVID-19 continues to unfold with a profound shock across the media industry. At extraordinary speed, it has disrupted supply and demand, workforce and business operations, monetization, the industry ecosystem, and the emotional and physical health of the industry's community. The first priorities have been to adapt to ensure business continuity and support society, workers, and customers.

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2020 PRINT & DIGITAL MEDIA KIT

whitePaper | November 27, 2019

Indianapolis Monthly is the city’s most authoritative and respected general-interest magazine, providing more than 200,000 loyal monthly readers with compelling stories and smart, lively service pieces. The award-winning magazine not only reflects the interests of Indianapolis, but also sparks conversation with its coverage of politics, sports, crime, lifestyle, entertainment, restaurants, culture, business, and the big personalities that make the Circle City go ’round.

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Spotlight

Range Online Media

Online marketing/advertising specialists focusing on paid search, natural search, behaviorally targeted media, social media and emerging media (including blogs, widgets, conversion optimization, etc.) for Fortune 500 clients including Nike, Neiman Marcus, Cole Haan, and more.

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