STAYING IN THE GAME Designing sports OTT services

whitePaper | November 15, 2019

Liberty Global turned to longstanding partner EPAM for its integrated consulting, design and engineering capabilities to build this next-generation entertainment platform – known as Horizon 4. A set-top box (STB) with 4K Ultra HD picture quality and a voice-controlled remote, combined with the innovative Liberty Global ‘GO’ mobile app, was rolled out across seven European markets. Liberty Global’s customers gave the new viewing platform the highest NPS scores and praised the new features like the personalized viewing recommendations, cross-platform continuation of programs and the simplicity of the new interface.

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

whitePaper | April 14, 2022

The gaming world is evolving daily with new projects, both big and medium scale, gradually tilting towards the gaming domain. Also, the introduction of metaverse contributed to the boost, with Facebook announcing to join the moving training. According to statistics, gamers account for about 30% (i.e., over 2 billion people) of the world's population, with a yearly growth of 10-15%, with people joining the trend daily. Thanks to the increasing number of Gen-Zs. As of 2019, the gaming industry has generated $151.9 billion, with a higher chunk of the money going to the creators and developers and not the players who help generate that much revenue.

whitePaper | August 9, 2022

On the surface, the concept of reality is easy to understand. The world around us is all we see, all we feel in a given space. Reality is simply what exists. However, with the proliferation of the Internet of Things (IoT), smart devices, and 5G, the premise of reality has changed from constant, predictable surroundings to a continuouslyevolving real and virtual experience. Of course, we see and feel the physical reality, which is only part of the story. Physical reality is balanced by immersive/extended reality (XR), adding and creating new experiences.

whitePaper | January 18, 2023

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones