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whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | April 1, 2021

Customer retention is important to every business, but loyalty is hard won – especially when a single bad customer experience can be broadcast to other consumers in just a few clicks. For the first time, Brandwatch has partnered with GWI to combine both our data sources and expertise to answer some of the big questions around customer advocacy and detraction for retailers.

whitePaper | February 19, 2022

It has been almost two years since the COVID-19 pandemic first disrupted global economies, forcing businesses to examine its impact. Immersive media businesses, which use technologies such as augmented reality (AR) and virtual reality (VR) that create or imitate the physical world through digital simulation, have been no exception.

whitePaper | February 28, 2022

Enthusiasts of XR (extended reality) have long dreamed of, experimented with and adopted the technologies that immersed them in new worlds – one beyond the limitations of physics and time. We believe the industry is at an inflection point, and the time for business to act is now. In this report, we interviewed global experts and leaders from industry to get their thoughts on the Future of Extended Reality, its impact on business, and its meteoric rise with the popularisation of the metaverse concept.

whitePaper | November 1, 2022

Metaverse as a concept has been around for many years. Currently, it is a big part of the gaming eco-system. The recent re-branding of Facebook to Meta, has generated considerable interest in other industries as well. Also, there is now a renewed interest in it because the availability of affordable AR/VR (augment reality / virtual reality) devices and DLT’s (Distributed ledger technologies) solvesome long standing problems of the Metaverse.This paper brings out those synergies between Metaverse and DLT’s.

whitePaper | January 28, 2020

The Media & Entertainment (M&E) industry is undergoing digital transformation in all phases, from concept development to production to distribution. In the quest to generate new content, connect with large audiences and deliver strong advertiser results, M&E companies are leveraging a broad array of advanced technologies, including 8K resolution and high-dynamic-range (HDR) video, AI-assisted content creation and nextgeneration gaming such as eSports. At the same time, M&E organizations are under intense pressure.