Gaming and the Future of Experience Design

April 2, 2020

As digital interfaces become more immersive, game design is the paradigm we need to adopt to best serve our customers. A bold statement, yes, but the evidence is in accelerating trends on user engagement, ubiquity of technology, and maturity of experiences. Video gaming leads all other forms of entertainment For a dramatic illustration of how important game design has become, just check the high scores. The medium has outpaced all other entertainment categories in revenue and profit, pulling in $116 billion globally in 2017, compared to $105 billion for TV and streaming TV, $41 billion for movies, and $17 billion for music.

Spotlight

Universal Creative

At Universal Creative, we design, develop, and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Parks & Resorts worldwide. Our innovative attractions, immersive theme parks, and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.

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Spotlight

Universal Creative

At Universal Creative, we design, develop, and deliver the most compelling entertainment experiences imaginable to drive growth for Universal Parks & Resorts worldwide. Our innovative attractions, immersive theme parks, and world-class resorts fuse art and technology to create new standards in the themed entertainment industry.

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