Adweek
As budgets shrink and marketers are pressured to make every dollar count, campaign measurement has never been more important. New research from industry expert Advertiser Perceptions uncovers how chief among marketers' concerns is the inability to accurately measure attribution across all their media channels, specifically TV. Location data is widely used to measure media effectiveness and now can be extended into measuring TV.
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pcma
The future is now! We’re no longer in the realm of science fiction when it comes to reality-related gadgets. The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. In this session, you’ll get to see, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary.
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piworld
Augmented Reality is a hot topic, and this webinar will show you how you can use it to provide more value to your customers and generate new revenue in the process.Print providers must differentiate their businesses to beat the competition and Visual Search Technology will allow you to enhance traditional printed pieces to connect end users with digital content. Just by pointing a smartphone or tablet at a printed piece, users can be immersed in a digital experience. Augmented reality helps your printed materials live longer, adding more value to the standard printed page. Being able to provide this added value to your customers will ultimately earn you more long-term business.
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vindicia
With an explosion in the amount of content being consumed Over-The-Top, video content providers are scrambling to accelerate the capture of additional, ongoing viewership and monetize this new distribution channel. A one-size-fits-all strategy for this type of disruptive scenario can yield disastrous results.Identifying and tailoring specific subscription and other automatically recurring revenue-based monetization models appropriate for a content owner or provider's audience based upon viewing habits is a key to rapid growth.
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