The New Age of Television Measurement: Accurate Attribution Becomes a Reality

As budgets shrink and marketers are pressured to make every dollar count, campaign measurement has never been more important. New research from industry expert Advertiser Perceptions uncovers how chief among marketers' concerns is the inability to accurately measure attribution across all their media channels, specifically TV. Location data is widely used to measure media effectiveness and now can be extended into measuring TV.
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OTHER ON-DEMAND WEBINARS

ROCKING DESIGN REVIEWS WITH VIRTUAL REALITY

nvidia

Virtual Reality powered by NVIDIA® Quadro® made it possible for Suffolk-Yates to experiment with everything from wall coverings, textures, and decorations, to the placement of items like thermostats, sprinklers, smoke detectors and lights.Learn how Suffolk-Yates teamed up with Theia Interactive, a virtual reality (VR)-based creative studio, to leverage VR technology. Join this live webinar to hear how VR walkthroughs lead to insights that significantly reduce the number of iterations, saving clients hundreds of thousands of dollars.
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Virtual Reality Technology for SMART Manufacturing

mechdyne

In a span of three months, we had the opportunity to run a large–screen virtual reality (VR) display at the AeroDef, Rapid + TCT, and Smart Manufacturing Experience events. As an exhibitor with my Mechdyne teammates, we supported the Society of Manufacturing Engineers’ (SME) efforts to help organizations realize the potential for VR and augmented reality (AR) technologies and improve their digital workflows. Although these tradeshows took place weeks apart, we noticed attendees were asking similar questions at each event. Many of them had no experience at all with VR, while some organizations had experience with VR – just not in manufacturing. They were all especially interested in what was possible and what to consider.
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Webinar on Augmented Reality and Virtual Reality

Department of Computer Science has organized a webinar on Augmented Reality and Virtual Reality on 10th April 2021 for Final year UG and PG students of Computer Science department. The main aim of the webinar is to make participants aware of augmented and virtual reality is blooming trend in field of Multimedia and Graphics and the numerous job opportunity for Multimedia specialist and the benefits of using Unity Platform for both learning and development. Mr. Sheikh Nihal, Founder, Proprietor of Creative Community, Mysuru and Ms. Anitha H, Senior Unity Developer, Mysuru were the resource persons for the webinar.
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Drive New Business and Social Media

sccaor

You know you should be on social media for your business or non-profit. You know it can help you drive more new and repeat business for your organization. But, do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start your profile, do you know what to say and how to grow your following? This session will answer all of those questions and more.
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