Leading brands turn to SproutLoud to deploy websites, microsites and landing pages as an integral part of their national-to-local marketing strategy. SproutLoud’s Distributed Marketing Platform is designed to make it fast, easy and effective for brands to scale game-changing technology for marketing and websites across vast networks of retailers, resellers, dealers, distributors and agents.
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The future is now! We’re no longer in the realm of science fiction when it comes to reality-related gadgets. The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. In this session, you’ll get to see, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary.
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Research and development will be crucial to the gaming industry’s future as it gets to grips with new technologies, replaces legacy solutions, and taps into new demographics. But there are practical and ethical factors to consider as the industry moves into this brave new world.
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How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? How effectively are buyers and sellers using attribution technology to target and refine campaigns? What other data sources are emerging as key to the buying and selling of spot TV?
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