PLUTO TV’S DIGITAL BUSINESS TRANSFORMATION WITH SNOWFLAKE

PLUTO TV’S DIGITAL BUSINESS
The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, changes to data privacy governance, and deprecation of third-party cookies.

Traditional methods of data collaboration require providers to share data for it to be used by other businesses. This often leaves the most sensitive data and potentially valuable data out of reach. And, the data you can access requires time-intensive data ingestion infrastructure, resulting in delayed time to utilization.

Tune in to this webinar to hear from Warner Music Group, Hightouch, and Snowflake on best practices for data collaboration in advertising, media, and entertainment,
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