The Evolution of Programmatic: Catching the Next Wave of Digital Media Innovation

Hear how Group Nine Media emerged in the crowded digital content landscape to become a strong industry competitor. Additionally, learn how the company used digital measurement insights to help transform Group Nine from a scrappy newcomer to a brand that rivals with the biggest video players today.

What is the current state of virtual reality hardware, platforms and marketing?How can marketers determine if their unique audiences are ready for VR?How should marketers measure VR success?Virtual reality hasn't yet made an appearance on the Digital Marketing Hype Cycle, but that will soon change. With new hardware coming to market and mainstream players like Facebook and The New York Times offering VR content, marketers must understand where VR can deliver for their brands.

Television is changing. TV and the internet are moving closer together and industries and technologies, previously separate and almost discrete, are converging. Addressable TV is at the heart of this convergence. It is an exciting development for advertisers and marketers as, while television is still a phenomenal way of reaching and engaging mass consumer audiences, addressable TV allows it to be used to target niche groups too. At this member-only breakfast event, supported by Thinkbox, keynote speaker Nigel Walley, Managing Director of Decipher, will demystify the world of Addressable TV for us and a panel session, featuring representatives of Sky, ITV and Channel4, and chaired by ISBA’s head of TV and video Bobi Carley, will explore the implications of this new technology and the opportunity it presents to advertisers.

As the world’s leading Augmented Reality (AR) device management solution for wearable technology, Augmate is hosting a webinar on how AR drastically improves training efficiency within large field service operations. Join the world’s largest telecommunications company, Verizon, and a team of global experts that will showcase best practices for deploying an effective enterprise training program with AR. Participants will walk away with a blueprint for implementing a successful program that includes: Modern AR training methods and why they are crucial to success.