Virtual Reality: What's Real, and How Marketers Should Prepare

Have you heard of the concept of the Metaverse? YouGov defines the metaverse as an interactive world based on blockchain where you can attend concerts as digital avatars, take VR boxing lessons, attend virtual business meetings, or visit shopping malls in other spaces. It is an exciting space filled with opportunities and challenges. Watch the Unlocking the Metaverse Webinar presented by Nicole Pike, our Head of Global Gaming & US Sports to learn more about this emerging technology today.

Sports broadcasting has always been on the forefront of technology both by developing products specifically for the sporting market such as sports graphics, annotation and ball tracking and also by pressing nearly any new technology that comes along into production. The result of this relentless thirst for technology is year-by-year better and better productions done in more innovative and often lower-cost ways.

Grabbing the attention of your audience has never been more difficult. Brands and agencies are embracing new immersive technologies such as augmented reality (AR) and virtual reality (VR) to cut through the white noise to reach and connect with their customers. Watch our expert-led webinar to understand how real-time 3D can help you create gorgeous bleeding-edge experiences, stay at the forefront of innovation, and drive high consumer engagement with new advertising formats. In this webinar, you will: Learn how to use AR and VR to connect with your audience in a way that activates their emotions and creates positive brand association.

The emergence of OTT is outpacing cable and is expected to reach 1.2 billion viewers by 2017, which has media giants moving to adopt the benefits of OTT. For companies looking to launch an OTT strategy, this presents an enormous market opportunity.Watch Colin Dixon, Founder and Chief Analyst at nScreenMedia, and Vindicia’s SVP and monetization industry expert Kris Nagel as they delve into the essentials for a successful subscription-based business. Drawing on details from Vimeo, Next Issue Media, and others, they show how to drive greater subscriber loyalty and significant revenue uplift.