THE IMPACT OF THE DIGITAL AGE ON THE MARKETING OF FOOTBALL

The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies. In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it.
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OTHER ON-DEMAND WEBINARS

Accelerating Media and Entertainment Workflows in the Data Center

arista

Movie pre- and post-production is increasingly benefiting from deploying architectures developed for High Performance Computing (HPC) applications within the data center. Almost every aspect of production, including VFX and transcoding, are benefiting from more cost-effective acceleration of the development and delivery of content to market by improvements in the data center. This Webinar will focus on these changes, challenges, and advantages for media and entertainment production!
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Driving the Dollars for Digital Gaming

Mppglobal

Big changes in gaming have created new opportunities and challenges for monetising content. From social gaming to some of the biggest over-the-counter titles, there is a range of strategies for generating revenue. We look at the nascent arcade market in the 1970s and the linear progression ever since to today’s 7th generation of games. Gaming has moved on from Pong, but the basics remain the same as new releases generate peaks in revenue. Gaming was bigger than the music and movie industries in 1982 and the gap has widened. With more ways to connect and play, there are more ways to pay. We look at the different models and how everyone with a smartphone or tablet is now a gamer.
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Game-changing Website Technology: Let your partners focus on their business (instead of marketing)

Leading brands turn to SproutLoud to deploy websites, microsites and landing pages as an integral part of their national-to-local marketing strategy. SproutLoud’s Distributed Marketing Platform is designed to make it fast, easy and effective for brands to scale game-changing technology for marketing and websites across vast networks of retailers, resellers, dealers, distributors and agents.
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Add Live Video Streaming to a Mobile App

wowza

Today, most people have a camera in their pocket at all times, which is capable of both capturing and playing back high-quality live video: their smartphone. As a result, mobile apps with live video streaming are becoming more popular for a wide variety of use cases. The Wowza GoCoder SDK can help you develop a mobile app that includes live video streaming quickly and easily. In this webinar recording, we’ll cover: Developing your own app for live streaming at scale across the globe.
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