The Next Evolution of Computing: Investing in Augmented an Virtual Reality (AR/VR)

Vectorworks software is the industry-standard for entertainment design, production, and documentation. With the latest release of Spotlight, Vision, and Braceworks™, you can design, document, analyze, and pre-visualize your project in a seamless workflow that enables you to outpace the competition and impress your clients. Whether you work in the A/V industry or in lighting, scenic, film, event, or rigging design, you won’t want to miss our one-hour webinar with Frank Brault, as he explores the newest versions of Vectorworks Spotlight, Vision, and Braceworks.

From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics.

Augmented Reality and Virtual Reality are still a nascent industry worldwide, but Japan is already a primary market and an innovator particularly in the gaming field. This report titled "Japan's Virtual and Augmented Reality Market" aims to act as a guide for this recent industry in Japan, and to locate opportunity spaces for European entrepreneurs and investors to connect with the market. This report provides a broad overview of the Japanese VR & AR sector, setting out the key activities that Japanese VR & AR companies have been involved with in recent years.

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!