While the business of television – how shows get made, distributed and marketed – continues to evolve with the major streaming services playing a significant role, cable and broadcast television combined continues to be the dominant form of viewership with the average American spending 4 hours and 49 minutes watching TV each day (Nielsen).
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targetmarketingmag
Everyone talking about Augmented Reality in print, and this year, the U.S. Postal Service is again offering discounts for marketers to integrate this fast-evolving technology in their direct mail. Join Cindy Walas as she discusses the latest developments in Augmented Reality, and focuses on the “How-To’s” involved in creating and launching a successful AR program in your printed marketing materials.
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emarketer
The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
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3playmedia
As online video becomes the primary medium for disseminating information across the Internet, publishers face legal and ethical pressures to make video accessible for people with hearing impairments and other disabilities.In this webinar, Google and Adobe will discuss how their video platforms are changing the landscape of accessibility through better tools, technologies, best practices, and education. They will also discuss their internal accessibility strategies and how they are impacted by accessibility laws, HTML5, and the proliferation of mobile devices.
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