The Future of Video Streaming in Latin America

Despite having limited broadband penetration and high levels of piracy, OTT will lead LATAM growth. Statista recorded the user penetration for OTT services in the region at 9.7% in 2016, which is expected to reach 15.7% by 2021. At a CAGR of 15.1%, and an ARPU of US$15.44, the LATAM video on demand market is forecasted to grow some double in revenues from US $425 million in 2016 to US $859 million in 2021.

Spotlight

Motion Picture Association of America

We are the voice of the global film and television industry, a community of storytellers at the nexus of innovation, imagination, and creativity.In the United States and around the globe, the film and television industry drives the creative economy. Our members are: Walt Disney Studios Motion Pictures, Netflix Incorporated, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc.

OTHER VIDEOS

How to use ChatGPT for the creation of AR content in the ARLOOPA Studio

video | September 4, 2023

Introducing our latest video showcasing the seamless synergy of ChatGPT and ARLOOPA Studio, your ticket to unlocking a world of limitless imagination and innovation....

Watch Now

TV advertising is most popular ad format in US

video | August 1, 2016

Around half of advertising agencies in the US believe that their clients are more interested in television advertising than any other medium. The research, which surveyed 84 agency professionals and was undertaken by Strata, says that whilst 49% said spot TV received the highest interest, it was followed by digital with 31%. Interestingly however, it was revealed that only 4% said their clients were interested in mobile advertising....

Watch Now

DStv Media Sales-Ad Tech ecosystem

video | August 19, 2022

DStv Media Sales is part of the Multichoice Group- an African entertainment conglomerate. The company's vision was to simplify Ad operations and offer a system that would give complete visibility of its Ad inventory. Tata Elxsi’s Research and design teams worked closely with DMS to understand their Ad Tech ecosystem....

Watch Now

Placing Your Media Strategy in The Right Context With Programmatic

video | September 28, 2022

Being contextually relevant with your messaging has never been more important. With rapid changes in the advertising industry, marketers are starting to explore new alternatives to their tried-and-tested targeting methods....

Watch Now

Spotlight

Motion Picture Association of America

We are the voice of the global film and television industry, a community of storytellers at the nexus of innovation, imagination, and creativity.In the United States and around the globe, the film and television industry drives the creative economy. Our members are: Walt Disney Studios Motion Pictures, Netflix Incorporated, Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Universal City Studios LLC, and Warner Bros. Entertainment Inc.

Events