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whitepaper
OVERCOMING THE BURDEN OF VOD INTEGRATING “TRADITIONAL” LINEAR TELEVISION AND VOD FILE PUBLISHING WORKFLOWS
For many broadcast engineers and operations managers, the number one headache right now is generating ondemand content. It takes up lots of their time, while generating low revenue streams in comparison to traditional, linear television. Evidently, this is not a viable long-term option, and this has prompted considerable interest in speeding the creation of nonlinear content, as well as improving the associated revenues.The low efficiency of on-demand content generation is often partly due to the fact that nonlinear content has a very separate workflow from traditional television. Typically, many broadcasters have operated their Playout and New Media operations independently, with the latter being responsible for generating all on-demand content. This approach worked just fine some years back when there were only a few media platforms. DOWNLOAD