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The Business of Sports and Entertainment

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For multitudes around the world, professional sports cut across race, class and borders. Football, basketball, golf, baseball and tennis are just a few of the sports that have attracted global followings driven by an almost religious zeal. The world of international sports also is dominated by multibillion-dollar businesses battling for market share among a burgeoning number of entertainment options. Television networks pay huge sums for rights to transmit competitions.
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