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. https://www.forbes.com/sites/bradadgate/2019/04/15/the-power-of-audio/#161a1929762d
blog article
THE POWER OF AUDIO
Broadcast radio was the first electronic medium. The first broadcast occurred nearly 100 years ago, when Pittsburgh’s KDKA aired the returns of the 1920 Presidential election. Since then, despite the launch of rival electronic media such as television and the Internet, radio has been thriving. The average American adult still listens for 1 hour and 45 minutes each day.According to Nielsen’s Total Audience Report, in third quarter 2018 AM/FM radio reached 92% of adults 18+ each week. In spite of other audio choices, the reach of AM/FM radio has remained consistent. READ MORE