Linear TV and OTT:Living Together in Harmony

October 27, 2018

The face of the video ecosystem is evolving. One particular area of growth is ad-supported OTT, the professionally-produced video programming that is accessed without an MVPD subscription. At the same time, Ad-Supported Linear TV dominates the way Americans view programming. Seventy-three percent of households hold an MVPD subscription and each week adults spend 81% of their ‘video time’ with Television.

Spotlight

TMZ

TMZ is the first multi-platform, three-screen success for any media company and stands out as the most-cited entertainment news source in the world. Launched in 2005, TMZ's meteoric rise is based on a consistent ability to break celebrity news. TMZ goes where stars work, live, and play and takes its audience into a world where the reality is even more fascinating than the hype. TMZ breaks the biggest stories in entertainment as only it can with accuracy, irreverent humor and youthful energy. TMZ connects with the public across its broadcast and digital platforms by providing a fresh, unvarnished, and honest take on celebrities and their real lives. The TMZ brand is the most trusted, the most talked about, and the highest quality entertainment news outlet in the world.

OTHER WHITEPAPERS
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2020 PRINT & DIGITAL MEDIA KIT

whitePaper | November 27, 2019

Indianapolis Monthly is the city’s most authoritative and respected general-interest magazine, providing more than 200,000 loyal monthly readers with compelling stories and smart, lively service pieces. The award-winning magazine not only reflects the interests of Indianapolis, but also sparks conversation with its coverage of politics, sports, crime, lifestyle, entertainment, restaurants, culture, business, and the big personalities that make the Circle City go ’round.

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The Adobe EchoSign advantage for media and entertainment

whitePaper | June 2, 2021

The media and entertainment industry operates in a challenging environment of rapid change. These companies are struggling to stay one step ahead of—or even keep pace with—the consumer demand for engaging, always-on content. Content producers, advertisers, broadcasters, and distributors alike face the growing requirement to focus on opportunities and growth, while defining and adapting profitable business models.

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METAVERSE - NEXT GENERATION USER EXPERIENCE TECHNOLOGY

whitePaper | February 25, 2022

Those who think the Metaverse is some obscure sci-fi fantasy, should think again. The metaverse is not only here, it is also all over the news. It is the theater of choice for the latest movie releases, the mega storefront for big brand sales, already big in the arena of serious gaming.

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3GPP achievements on VR & ongoing developments on XR over 5G

whitePaper | November 13, 2019

Definition of client architecture and API for VR streaming services. Set of operating points covering the large range of device capabilities from Carboards to high-end tethered HMDs. Definition of Media profiles: mapping of operating points to DASH delivery. System metadata is added to support rendering of 360 experiences on 2D screens, including the aspects of rendering without pose information.

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PLAYA3ULL Games Whitepaper

whitePaper | June 2, 2022

PLAYA3ULL GAMES is gaming designed backwards. We ask you what YOU want and build the game for you. You get to be involved in the important decisions and even have directional say through the DAO

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Media & Entertainment Solutions: Improve Consumer Experiences

whitePaper | February 25, 2020

To advance in this fast-paced, evolving landscape, companies need efficient and agile operations that move at the speed of innovation. Aligning process and industry expertise, intelligent automation and artificial intelligence (AI) is a constant challenge. Success requires personalizing engagement, advancing content delivery and applying intelligence to improve operational performance. Cognizant brings together industry expertise, digital platforms and business process transformation. We help media and entertainment companies.

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Spotlight

TMZ

TMZ is the first multi-platform, three-screen success for any media company and stands out as the most-cited entertainment news source in the world. Launched in 2005, TMZ's meteoric rise is based on a consistent ability to break celebrity news. TMZ goes where stars work, live, and play and takes its audience into a world where the reality is even more fascinating than the hype. TMZ breaks the biggest stories in entertainment as only it can with accuracy, irreverent humor and youthful energy. TMZ connects with the public across its broadcast and digital platforms by providing a fresh, unvarnished, and honest take on celebrities and their real lives. The TMZ brand is the most trusted, the most talked about, and the highest quality entertainment news outlet in the world.

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