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whitepaper
LINEAR TV AND OTT:LIVING TOGETHER IN HARMONY
The face of the video ecosystem is evolving. One particular area of growth is ad-supported OTT, the professionally-produced video programming that is accessed without an MVPD subscription. At the same time, Ad-Supported Linear TV dominates the way Americans view programming. Seventy-three percent of households hold an MVPD subscription and each week adults spend 81% of their ‘video time’ with Television. DOWNLOAD