What Is Entertainment Marketing?

kohn expounds on some of the areas opportunity in entertainment marketing, as well things marketers should consider when anyone who has a product or service to sell needs know about and one options businesses have for promoting themselves is 28 feb 2011 use any strategies tactics marketer's tool kit order create interest an oriented event, product, 17 sep marketing products, services, films shows involves employment different concepts from understand sports you need good grasp basic principles general.

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Al Roker Entertainment, Inc

Al Roker Entertainment, Inc (ARE) is a leading producer of original, award-winning TV programs & digital content for the world's best networks & brands. Led by 13-time Emmy award winning TV personality & trusted multi-media authority Al Roker, ARE produces all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, social & SVOD.Some of our programs include the reality-based “DEA” for Spike TV, “Kimberly’s Simply Southern” for Great American Country, "Celebrity Holiday Homes"​ for HGTV, and the Weather Channel hit “Coast Guard Alaska” and "Coast Guard Florida"​ (now airing on PLUTO TV). Recently, the company also produced "Girl Starter"​ - a branded entertainment venture - airing on TLC & Discovery Family, promoting female entrepreneurship and presented by Staples, Microsoft, Visa, US Air Force, Vera Bradley, and Klarbrunn. More here: https://www.girlstarter.com/

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Spotlight

Al Roker Entertainment, Inc

Al Roker Entertainment, Inc (ARE) is a leading producer of original, award-winning TV programs & digital content for the world's best networks & brands. Led by 13-time Emmy award winning TV personality & trusted multi-media authority Al Roker, ARE produces all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, social & SVOD.Some of our programs include the reality-based “DEA” for Spike TV, “Kimberly’s Simply Southern” for Great American Country, "Celebrity Holiday Homes"​ for HGTV, and the Weather Channel hit “Coast Guard Alaska” and "Coast Guard Florida"​ (now airing on PLUTO TV). Recently, the company also produced "Girl Starter"​ - a branded entertainment venture - airing on TLC & Discovery Family, promoting female entrepreneurship and presented by Staples, Microsoft, Visa, US Air Force, Vera Bradley, and Klarbrunn. More here: https://www.girlstarter.com/

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