Entertainment and media outlook: 2016–2020

December 19, 2016

To capture attention and build value, companies need to understand how local and global markets are impacted by the changing pace of the entertainment and media (E&M) industry. For 7 years, PwC’s Outlook has been providing expert commentary and insights centred on the shifts in advertising and consumer spending. The Outlook is a compendium of data and perspective about our extraordinarily vibrant industry.Every sector has experienced significant technological disruption over the past decade, but only now are these major changes coming together enough for us to start to make sense of them. The challenge for industry is not simply to react to this disruption and change, but to find a path that will successfully allow companies to confidently look ahead.

Spotlight

Montecable

Montecable is a pioneer in the installation of cable television for subscribers in Montevideo. It has been present in the Uruguayan market since 1995 and, since then, thousands of homes enjoy their service. Always at the forefront of technological advances, Montecable was one of the first cable operators in America to develop the digitalization process, more than five years ago. This has allowed it to offer more and better content to its users. In addition, it has its own video on demand (VOD) platform: Click & Play. Through a decoder connected to the Internet, the client has at his fingertips movies, series, documentaries, children's programs and music videos to watch whenever he wants without the need to have fixed schedules of programming.

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Montecable is a pioneer in the installation of cable television for subscribers in Montevideo. It has been present in the Uruguayan market since 1995 and, since then, thousands of homes enjoy their service. Always at the forefront of technological advances, Montecable was one of the first cable operators in America to develop the digitalization process, more than five years ago. This has allowed it to offer more and better content to its users. In addition, it has its own video on demand (VOD) platform: Click & Play. Through a decoder connected to the Internet, the client has at his fingertips movies, series, documentaries, children's programs and music videos to watch whenever he wants without the need to have fixed schedules of programming.

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