Revolutionizing the Media and Entertainment Industry through Artificial Intelligence

October 30, 2018

The media and entertainment landscape is changing. From the creative process behind the scenes, to content delivery and audience engagement, artificial intelligence (AI) is having a profound effect on the industry. Imagine a future where computer-generated movie characters blend in seamlessly with their human counterparts. Where gait, emotional expression, and even musculature are intuitive and so life-like that audiences don’t have to suspend their disbelief – it simply won’t be there to begin with.

Spotlight

G7 Entertainment Marketing

G7 is a fully integrated entertainment marketing agency specializing in Entertainment Strategy, Talent Booking, Event Production & Activation, and Premium Experiences. We are fan-first thinkers, doers and evangelists. Our philosophy is to approach our work through the lens of unforgettable fan experiences blending strategy and creative to emotionally connect; understanding that when brands put fans first, everyone wins.

OTHER WHITEPAPERS
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Direct Brands: Media & Customer Acquisition

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

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Driving Customer Experience Using AR/VR Technologies

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

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5G in Video Streaming: Is the Media Industry Prepared?

whitePaper | April 7, 2020

By 2022, online videos will comprise more than 1 82% of all consumer internet trafc. As online video consumption increases, providing highquality video content along with immersive experiences is crucial for achieving greater levels of customer engagement. However, 4G networks are no longer enough to deliver high-quality video content of 4K and 8K quality that requires higher speed (> 500 kmph), higher data rates (1-5 Gbps) and lower latency .

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GEARING UP FOR THE METAVERSE

whitePaper | July 25, 2022

In the history of technology, truly groundbreaking developments become household names. For the last decade, people have been using ‘Google’ as a verb, asking whether or not there is an app, and saying ‘post’ when they mean publish online. Blockchain technology led to the most famous acronym in a generation: NFT or Non-fungible Token. Now, combined with Virtual Reality (VR) units, the same technology has created two more increasingly popular neologisms: metaverse and web3

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Benchmarking Diversity and Inclusion in Media and Entertainment: The Audience Representation Index

whitePaper | March 8, 2022

Stories help us learn, dream and build common understanding within and across cultures. Media and entertainment companies are our modern storytellers, creating and distributing shared experiences that can bring us together. We, the audience, judge progress – whether we see ourselves portrayed and how, and whether companies are creating communities and leading conversations. To help media and entertainment leaders to understand where the gaps in representation exist today and what the stakes are, the World Economic Forum is proud to share a firstof-its-kind cross-media sector index that measures audience perceptions of representation.

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ARC Whitepaper

whitePaper | January 1, 2023

The development of Web3 has traditionally been a slow and tedious process. It’s plagued by communication problems between technical and non-technical team members. Moreover, web3 (not unlike web2) is littered with malicious and bad actors exploiting seemingly unavoidable security flaws and oversights. ARC’s development ecosystem offers solutions for speed, cost, scalability, and security. ARC achieves this through our suite of tools that make product development and deployment easier and more secure, each in its own unique way. Our development ecosystem not only streamlines the way web3 applications get developed but also has far-reaching implications on the way data gets managed across the web.

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Spotlight

G7 Entertainment Marketing

G7 is a fully integrated entertainment marketing agency specializing in Entertainment Strategy, Talent Booking, Event Production & Activation, and Premium Experiences. We are fan-first thinkers, doers and evangelists. Our philosophy is to approach our work through the lens of unforgettable fan experiences blending strategy and creative to emotionally connect; understanding that when brands put fans first, everyone wins.

Events