The Opportunity in the 4th Screen for Entertainment IP

whitePaper | June 17, 2022

The metaverse promises to transform industries ranging from tourism to fashion. But the metaverse is not developing by magic. An immersive metaverse needs several building blocks to realize its potential, including artificial intelligence, extended reality, blockchain, edge computing, and more. Major product developments from companies such as Apple, Google, and Meta have cast a spotlight on these technologies

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

whitePaper | April 29, 2021

The ever-evolving state of social media marketing is not always an easy one to keep up with. Within the past year, social media behaviors have shifted as a result of a global pandemic, new networks emerging, top-ranking networks rolling out major updates, and more. Because of this, we’ve compiled a comprehensive state of social media marketing 2021 white paper as a resource for other brands and marketers in the industry seeking information about the current state of social media marketing and what their social media teams should be preparing for throughout the year.

whitePaper | May 1, 2021

It has been more than a year since the world woke up to the news of the new SARS-COV-2 virus. What followed was the largest global health crisis in 100 years. The disruptions to every aspect of society have been profound. Logistics and supply chain management have played a vital role in pandemic management right from the start to ensure the availability and distribution of key pandemic management tools: medicines and medical supplies, such as vaccines, test kits, ancillary supplies, treatments, and personal protective equipment (PPE). With over 200 million doses of all approved vaccines distributed to over 120 countries and 9,000 operated flights in which more than 350 DHL facilities were involved, DHL was part of the response strategy from the beginning.

whitePaper | August 15, 2022

The metaverse. Isn’t that a place for gamers, NFT collectors and kids playing Roblox? So why do we keep hearing about serious companies— banks, retailers, healthcare organizations— setting up a presence there? Are companies making the jump just because they don't want to miss out? Would it be safer to wait and watch? The answer is that the metaverse is still emerging and is actually years, even decades, from full maturity. Even the naming conventions for this virtual world aren’t settled in yet—is it “the” metaverse, “a” metaverse, "some metaverses"?

whitePaper | June 1, 2021

The fashion industry has evolved in a number of ways over the past year.While the lockdown lifestyle has played a huge role in shaping the future ofthe industry, we’ve also found fresh fashion trends that are inspired bycelebrity culture and societal shifts.