Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Hard Rock International and Seminole Gaming Expand Innovative Programs in Fight Against Human Trafficking

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SONY MUSIC MASTERWORKS LAUNCHES NEW JOINT VENTURE WITH UK-BASED LIVE ENTERTAINMENT COMPANY, ROAST PRODUCTIONS

PR Newswire | January 11, 2024

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Bonnie Royal and Michael Stevens, Producers and Co-Managing Directors of Roast, commented, "It is an absolute honour to join Sony Music Masterworks and develop new work and new markets together. The strength of its vision and values makes it the ideal partner for us as we develop a diverse body of work in the UK and internationally." Sony Music Masterworks' agreement with Roast Productions is the latest in a series of strategic partnerships and acquisitions advancing its growth as a multi-faceted worldwide entertainment business operating in more than 30 countries. 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Sphere studios and stmicroelectronics reveal new details on the world's largest cinema image sensor

PR Newswire | January 12, 2024

Sphere Entertainment Co. revealed new details on its work with STMicroelectronics a global semiconductor leader serving customers across the spectrum of electronics applications, to create the world's largest image sensor for Sphere's Big Sky camera system. Big Sky is the groundbreaking, ultra-high-resolution camera system being used to capture content for Sphere, the next-generation entertainment medium in Las Vegas. Inside the venue, Sphere features the world's largest, high-resolution LED screen which wraps up, over, and around the audience to create a fully immersive visual environment. To capture content for this 160,000 sq. ft., 16K x 16K display, the Big Sky camera system was designed by the team at Sphere Studios – the in-house content studio developing original live entertainment experiences for Sphere. Working with Sphere Studios, ST manufactured a first-of-its-kind, 18K sensor capable of capturing images at the scale and fidelity necessary for Sphere's display. Big Sky's sensor – now the world's largest cinema camera sensor in commercial use – works with the world's sharpest cinematic lenses to capture detailed, large-format images in a way never before possible. "Big Sky significantly advances cinematic camera technology, with each element representing a leap in design and manufacturing innovation," said Deanan DaSilva, lead architect of Big Sky at Sphere Studios. "The sensor on any camera is critical to image quality, but given the size and resolution of Sphere's display, Big Sky's sensor had to go beyond any existing capability. ST, working closely with Sphere Studios, leveraged their extensive expertise to manufacture a groundbreaking sensor that not only expands the possibilities for immersive content at Sphere, but also across the entertainment industry." "ST has been on the cutting edge of imaging technology, IP, and tools to create unique solutions with advanced features and performance for almost 25 years," said Alexandre Balmefrezol, Executive Vice President and Imaging Sub-Group General Manager, STMicroelectronics. "Building a custom sensor of this size, resolution, and speed, with low noise, high dynamic range, and seemingly impossible yield requirements, presented a truly novel challenge for ST – one that we successfully met from the very first wafer out of our 12" (300mm) wafer fab in Crolles, France." As a leader in the development and manufacturing of image sensors, ST's imaging technologies and foundry services cater to a wide range of markets, including professional photography and cinematography. Big Sky's 316-megapixel sensor is almost 7x larger and 40x higher resolution than the full-frame sensors found in high-end commercial cameras. The die, which measures 9.92cm x 8.31cm (82.4 cm2), is twice as large as a wallet-sized photograph, and only four full die fit on a 300mm wafer. The system is also capable of capturing images at 120 fps and transferring data at 60 gigabytes per second. Big Sky also allows filmmakers to capture large-format images from a single camera without having to stitch content together from multiple cameras – avoiding issues common to stitching including near distance limitations and seams between images. Ten patents and counting have been filed by Sphere Studios in association with Big Sky's technology. Darren Aronofsky's Postcard from Earth, currently showing at Sphere as part of The Sphere Experience, is the first cinematic production to utilize Big Sky. 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PR Newswire | January 16, 2024

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Hard Rock and Seminole Gaming are continuing their work in 2024 with direct support for victims, survivors, and at-risk youth, through the following programs: First Hospitality Brands to Globally Implement Twentyfour-Seven QR Code Created for trafficking survivors, by survivors at Twentyfour-Seven Inc., Hard Rock and Seminole Gaming are the first hospitality brands to implement the Twentyfour-Seven QR code sticker, which provides critical information and support to those who need it, while also deterring traffickers from targeting individuals on the properties. The Twentyfour-Seven QR code sticker, which has resulted in several law enforcement investigations being opened, is being implemented in 44 hotels and casinos across 13 countries. This QR code, which offers information in several different languages, is helping people at risk find a way to understand their situations and the resources available for protection. Expanding Youth Education in Mexico to Prevent Online Luring Building upon the success of the Hard Rock Social Identity Quest (SIQ), an education program that helps teens understand the risks of being lured online, Hard Rock and Seminole Gaming have now expanded the program into classrooms in Mexico following a well-received pilot in Quintana Roo last year that reached 35,000 students. The state's Governor has made the program a mandatory part of the educational curriculum. To effectively reach Mexican youth, the SIQ content was co-developed with experts from PACT- (Protect All Children from Trafficking; formerly ECPAT-USA), ECPAT-Mexico, and EduNetwork Partners. To date, the Hard Rock Social Identity Quest was adopted and taught by 60,000 teachers in 45 U.S. states, reaching 1.2 million high school students, eight percent of the student population. Nearly 2,000 Hard Rock team members also completed the Quest with a young person in their lives. Funding our Community Partners through Change for Change Through its Change for Change program, Hard Rock and Seminole Gaming will raise funds to combat human trafficking during January. Casino guests will have the opportunity to donate change from redeemed gaming vouchers to the Hard Rock Heals Foundation, where 100 percent of the funds will benefit our community partners: PACT, the first U.S. organization to focus on the commercial sexual exploitation of children, and Twentyfour-Seven. In 2023, this program raised $100,000 for PACT and Covenant House New York. Youth Employment Program with FLITE Center Florida and Covenant House New York Offered initially in New York City and extended to South Florida last year, Hard Rock and Seminole Gaming's Youth Employment Program aims to help protect youth at risk and support survivors to escape a life of trafficking by helping them forge careers in hospitality. Partners include Covenant House New York City, the largest provider of runaway and homeless youth services in New York City, and FLITE Center, South Florida's leading agency for vulnerable youth and those aging out of foster care. FLITE Center provides support to vulnerable youth with guidance on education, employment, housing health and wellness, and care coordination. Setting a New Standard for Training in the Gaming Industry with the American Gaming Association Hard Rock and Seminole Gaming are driving the advancement of industry practices to combat human trafficking with the American Gaming Association's (AGA) Anti-Human Trafficking Task Force's first-ever free industry-developed training, designed to be the new standard in training for the gaming industry. Working with non-profit and law enforcement partners, the AGA Taskforce created this training based on trauma-informed care and the contributions of trafficking survivors. It will help set a standard for the gaming industry and ensure that guest-facing Team Members know how to recognize signs that trafficking may occur and what steps to take. Learn more about Hard Rock International and Seminole Gaming's corporate social responsibility initiatives at www.hardrock.com/social-responsibility. About Hard Rock®: Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored by J.D. Power's North America Hotel Guest Satisfaction Study as the number one brand in Outstanding Guest Satisfaction for two consecutive years, and among the top Upper Upscale Hotels for four consecutive years. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com. About Seminole Gaming: Seminole Gaming manages six Florida casino enterprises for the Seminole Tribe of Florida, including Seminole Hard Rock Hotels & Casinos in Tampa and Hollywood, Fla. Seminole Gaming has long been recognized for its industry innovations and success. The Seminole Tribe was the first Indian Tribe in North America to open Ultimate Bingo, a high-stakes bingo hall and casino, which debuted in 1979 and became the forerunner of the Indian Gaming movement. Seminole Gaming is currently the only gaming company with investment grade ratings from all three primary investment-grade rating agencies: S&P Global Ratings (BBB), Moody's Corporation (Baa2) and Fitch Ratings (BBB).

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Media and Broadcasting

SONY MUSIC MASTERWORKS LAUNCHES NEW JOINT VENTURE WITH UK-BASED LIVE ENTERTAINMENT COMPANY, ROAST PRODUCTIONS

PR Newswire | January 11, 2024

Sony Music Masterworks, a division of Sony Music Entertainment, today announced a new strategic venture with Roast Productions, a live entertainment company founded by Bonnie Royal and Michael Stevens. Based in London and operating internationally, Roast Productions focuses on producing theatre, concerts, and family entertainment events. Royal and Stevens will continue to lead the company's day-to-day operations and collaborate with Masterworks on the development of a range of new productions, working in close partnership with both Masterworks President Mark Cavell and Ollie Rosenblatt, founder and CEO of Senbla, a UK producer/promoter. Recent and current shows include MACBETH starring Ralph Fiennes and Indira Varma playing in Liverpool, Edinburgh, London and Washington DC; 2:22 A GHOST STORY in the West End (Apollo Theatre), touring in the UK and Australia; CHRISTMAS ACTUALLY, a Christmas variety show curated by "Love Actually" filmmaker Richard Curtis and produced in partnership with Senbla; the highly acclaimed West End run of VANYA starring Andrew Scott; and the new musical COWBOY BOB at the Alley Theatre in Houston, TX; as well as the 2024 UK tour of THE 13-STOREY TREEHOUSE based on the best-selling book by Andy Griffiths and Terry Denton. The company will also offer production, general management, and marketing services in the West End and beyond. At the same time, Roast Productions is pleased to announce strategic agreements with National Theatre Productions and Various Productions, as co-producer for STANDING AT THE SKY'S EDGE at the Gillian Lynne Theatre opening in February, and with the Ambassador Theatre Group, as Creative Producer of the inaugural WIMBLEDON CHILDREN'S FESTIVAL at the New Wimbledon Theatre, launching in Summer 2024. Mark Cavell, President of Sony Music Masterworks, said, "I'm absolutely delighted to welcome Bonnie and Michael to the Sony Music Masterworks family. Their creativity and expertise will further support our endeavours in securing and creating new quality and original live productions that will captivate and entertain audiences across the globe, and provide first-class content for our other partners to promote and market." Bonnie Royal and Michael Stevens, Producers and Co-Managing Directors of Roast, commented, "It is an absolute honour to join Sony Music Masterworks and develop new work and new markets together. The strength of its vision and values makes it the ideal partner for us as we develop a diverse body of work in the UK and internationally." Sony Music Masterworks' agreement with Roast Productions is the latest in a series of strategic partnerships and acquisitions advancing its growth as a multi-faceted worldwide entertainment business operating in more than 30 countries. The network of companies includes Black Ink Presents, a Los Angeles-based creative design and production services company; Culture Creative, a production and project management team specialising in developing site-specific and bespoke projects in unique heritage and landscape settings; Netherlands-based GEA Live, which designs, represents and produces shows and experiences based on prominent IP in music, film, television, anime and gaming; The Luna Entertainment Group, the UK market-leader of open-air, drive-in and pop-up cinema experiences which also stages high quality location-based entertainment experiences, exhibitions and events; MAC Global, an award-winning, pan-regional concert promotion, talent management, events and production company based in Dubai, United Arab Emirates; Proactiv Entertainment, the live event producer and promoter based in Barcelona, Spain; Raymond Gubbay Ltd., the music, dance & Light Trail/Lightscape promoter; RoadCo Entertainment, the New York-based producing and distribution agency specialising in live entertainment experiences; Seaview, the Tony and Olivier award-winning media company with theatre, film, TV, and digital verticals; Senbla, the London-based producer/promoter of quality music, theatre and immersive events, shows and festivals and Terrapin Station Entertainment, an artist management, tour production and sports/stadium consultancy company which specialises in family-friendly and brand-led events, immersive exhibits, game shows and charity concerts. ABOUT BONNIE ROYAL Over her career, Bonnie Royal has headed up an extensive and diverse portfolio of productions. Previously as Commercial Director of Fierylight, she worked with global brands including the children's entertainment icon PEPPA PIG for over 10 years (including 11 seasons in London's West End), and led the development and production of family titles such as Julia Donaldson's THE SMARTEST GIANT IN TOWN with Little Angel Theatre in 2020, which went on to have a sell-out UK tour and played an Olivier Award-nominated West End season. As Marketing Director, Royal's credits include The Kenneth Branagh Theatre Company: PLAYS AT THE GARRICK season (which included THE WINTER'S TALE starring Dame Judi Dench and ROMEO AND JULIET starring Lily James and Richard Madden) to HAIRSPRAY (London Coliseum), CIRCUS 1903 (Southbank Centre), THE 39 STEPS (West End) and FLEABAG (West End), as well as the West End transfers of The Almeida's MARY STUART and the National Theatre's HOME, I'M DARLING. Most recent projects include Rodgers and Hammerstein's OKLAHOMA! (West End) and THE PADDINGTON BEAR EXPERIENCE (County Hall). ABOUT MICHAEL STEVENS With over more than 20 years in the performing arts industry, Michael Stevens has focused on creative collaboration, with a sustained commitment to the commissioning and production of new works. His work in an Executive Producer role with organisations – including the Australian Chamber Orchestra, Melbourne Festival and Arts Centre Melbourne – led to dozens of new (and many award-winning) creations across theatre, musical theatre, dance, opera, circus, classical and contemporary music, film, visual arts and in the digital arena. Returning in 2016 to London, Stevens co-founded Fiery Angel Entertainment, with which he introduced CIRCUS 1903 to London for four seasons at Royal Festival Hall and Hammersmith Apollo and BARRY HUMPHRIES' WEIMAR CABARET at the Barbican Theatre. New productions have included GUYS AND DOLLS at the Royal Albert Hall, directed by Stephen Mear with an all-star cast, and the European premiere of DOLLY PARTON'S SMOKY MOUNTAIN CHRISTMAS CAROL at the Southbank Centre, as well as touring projects such as ROB BRYDON – A NIGHT OF SONGS AND LAUGHTER (80 shows at London Palladium and on tour around UK/Australia/New Zealand); PEPPA PIG – MY FIRST CONCERT (Royal Festival Hall, London Coliseum, & 90+ UK dates); BLACK BLUES BROTHERS (UK regional tour) and TUBULAR BELLS – THE 50TH ANNIVERSARY CELEBRATION (50 shows at Royal Festival Hall and on UK tour). ABOUT SENBLA A leading producer and promoter of hundreds of live shows around the world annually, Senbla provides a wide range of services in support of performing arts productions, artist tours, large scale artist concerts, and concept-based shows, as well as theatrical and family entertainment events. Its extensive capabilities includes licensing and production, plus management of all aspects of global Intellectual Property rights. The company has worked on numerous recent productions including the 'Spider-Man: Into The Spider-Verse' concert with live orchestra which played 85 dates globally; Michael Bublé at the Bath Royal Crescent; a run of Lionel Richie UK shows; Diana Ross's recent UK Arena Tour; concert with live orchestra dates from Ennio Morricone, Sophie Ellis-Bextor, Joss Stone, The Holiday, Love Actually, and A Muppets' Christmas Carol; opera events, the Disney 100 UK Arena Tour, and Circus 1903. Senbla also is an investor in theatrical shows including "Six" on Broadway and its US Tour, and is a co-promoter and producer of shows internationally.

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Sphere studios and stmicroelectronics reveal new details on the world's largest cinema image sensor

PR Newswire | January 12, 2024

Sphere Entertainment Co. revealed new details on its work with STMicroelectronics a global semiconductor leader serving customers across the spectrum of electronics applications, to create the world's largest image sensor for Sphere's Big Sky camera system. Big Sky is the groundbreaking, ultra-high-resolution camera system being used to capture content for Sphere, the next-generation entertainment medium in Las Vegas. Inside the venue, Sphere features the world's largest, high-resolution LED screen which wraps up, over, and around the audience to create a fully immersive visual environment. To capture content for this 160,000 sq. ft., 16K x 16K display, the Big Sky camera system was designed by the team at Sphere Studios – the in-house content studio developing original live entertainment experiences for Sphere. Working with Sphere Studios, ST manufactured a first-of-its-kind, 18K sensor capable of capturing images at the scale and fidelity necessary for Sphere's display. Big Sky's sensor – now the world's largest cinema camera sensor in commercial use – works with the world's sharpest cinematic lenses to capture detailed, large-format images in a way never before possible. "Big Sky significantly advances cinematic camera technology, with each element representing a leap in design and manufacturing innovation," said Deanan DaSilva, lead architect of Big Sky at Sphere Studios. "The sensor on any camera is critical to image quality, but given the size and resolution of Sphere's display, Big Sky's sensor had to go beyond any existing capability. ST, working closely with Sphere Studios, leveraged their extensive expertise to manufacture a groundbreaking sensor that not only expands the possibilities for immersive content at Sphere, but also across the entertainment industry." "ST has been on the cutting edge of imaging technology, IP, and tools to create unique solutions with advanced features and performance for almost 25 years," said Alexandre Balmefrezol, Executive Vice President and Imaging Sub-Group General Manager, STMicroelectronics. "Building a custom sensor of this size, resolution, and speed, with low noise, high dynamic range, and seemingly impossible yield requirements, presented a truly novel challenge for ST – one that we successfully met from the very first wafer out of our 12" (300mm) wafer fab in Crolles, France." As a leader in the development and manufacturing of image sensors, ST's imaging technologies and foundry services cater to a wide range of markets, including professional photography and cinematography. Big Sky's 316-megapixel sensor is almost 7x larger and 40x higher resolution than the full-frame sensors found in high-end commercial cameras. The die, which measures 9.92cm x 8.31cm (82.4 cm2), is twice as large as a wallet-sized photograph, and only four full die fit on a 300mm wafer. The system is also capable of capturing images at 120 fps and transferring data at 60 gigabytes per second. Big Sky also allows filmmakers to capture large-format images from a single camera without having to stitch content together from multiple cameras – avoiding issues common to stitching including near distance limitations and seams between images. Ten patents and counting have been filed by Sphere Studios in association with Big Sky's technology. Darren Aronofsky's Postcard from Earth, currently showing at Sphere as part of The Sphere Experience, is the first cinematic production to utilize Big Sky. Since its debut, Postcard from Earth has transported audiences, taking them on a journey spanning all seven continents, and featuring stunning visuals captured with Big Sky that make them feel like they have traveled to new worlds without leaving their seats in Las Vegas. More information about The Sphere Experience is available at thesphere.com. For visual assets, please click here. About Sphere Entertainment Co. Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in Las Vegas in September 2023. In addition, the Company includes MSG Networks, which operates two regional sports and entertainment networks, MSG Network and MSG Sportsnet, as well as a direct-to-consumer and authenticated streaming product, MSG+, delivering a wide range of live sports content and other programming. More information is available at sphereentertainmentco.com. About STMicroelectronics: At ST, we are over 50,000 creators and makers of semiconductor technologies mastering the semiconductor supply chain with state-of-the-art manufacturing facilities. An integrated device manufacturer, we work with more than 200,000 customers and thousands of partners to design and build products, solutions, and ecosystems that address their challenges and opportunities, and the need to support a more sustainable world. Our technologies enable smarter mobility, more efficient power and energy management, and the wide-scale deployment of cloud-connected autonomous things. We are committed to achieving our goal to become carbon neutral on scope 1 and 2 and partially scope 3 by 2027.

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