Delivering Engaging Experiences to Your Audience

Don’t miss our exciting conversation with Eric Korsh, Head of Studios at Jellysmack. Originally known as Keli Network, this under-the-radar publisher has seen huge success in social video, with Jellysmack’s flagship verticals Beauty Studio, Genius Club and Gamology have been topping the Tubular leaderboards for most of 2018! In our chat with Eric, we’ll discover how Jellysmack is ramping up production of new channels and series to reach an underserved audience thanks to their new Los Angeles-based studio. We’ll also learn how the media publisher plans to stand out among the noise and diversify revenue streams in 2019.

Leveraging data at each stage of the audience lifecycle is the key to growing audience size and generating more revenue. In this webinar, we’ll talk through the best tactics for audience acquisition, increasing conversions, driving engagement, saving those at-risk, and win-backs for members we’ve lost. These best practices can be applied to any video service and have a particular applicability to subscription video services with a need to increase audience lifetime value.

Television is changing. TV and the internet are moving closer together and industries and technologies, previously separate and almost discrete, are converging. Addressable TV is at the heart of this convergence. It is an exciting development for advertisers and marketers as, while television is still a phenomenal way of reaching and engaging mass consumer audiences, addressable TV allows it to be used to target niche groups too. At this member-only breakfast event, supported by Thinkbox, keynote speaker Nigel Walley, Managing Director of Decipher, will demystify the world of Addressable TV for us and a panel session, featuring representatives of Sky, ITV and Channel4, and chaired by ISBA’s head of TV and video Bobi Carley, will explore the implications of this new technology and the opportunity it presents to advertisers.

This webinar examines the impact of services like CBS All Access, HBO Now, Noggin and other direct-to-consumer streaming brands that have broken away from the pay-TV ecosystem. With the number of broadband-only homes in the U.S. approaching 10 million, we examine the opportunities for programmers and operators in branching out of the pay-TV environment. How these new platforms expand the consumer reach of their respective programmers .The success of broadband offerings from operators like Cablevision who embraced over-the-top (OTT) programming. The different perspective of operators like Comcast who view streaming as a potentially cannibalistic threat.