Used by leading game publishers to create winning, data-driven mobile strategies, App Annie Game IQ provides the most sophisticated game genre classification and deep Feature Tags available in the market.
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How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? How effectively are buyers and sellers using attribution technology to target and refine campaigns? What other data sources are emerging as key to the buying and selling of spot TV?
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Ontario has officially launched its much-anticipated iGaming and online betting market. With a population of over 14 million, Ontario in Canada has the potential of being one of the biggest online gaming markets in the world.
Watch our on-demand webinar, as we talk to representatives from iGaming Ontario to discuss how operators can make the most of this opportunity, deliver a smooth player onboarding experience while also ensuring compliance.
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FYBER
John, Vincent, Cody and Nina for this weeks episode. Along the way, we’ll be talking about:
Why is this prime time to unlock brand ads?
How brands understand mobile games?
How mobile games publishers understand brands?
How brands and agencies measure success?
Introducing brands into your existing ad stack
New advertising channels for your mobile games
Conclusions
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