HOW TO ENGAGE TODAY’S SPORTS FANS WITH INTERACTIVE EXPERIENCES

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Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!

This webinar examines the impact of services like CBS All Access, HBO Now, Noggin and other direct-to-consumer streaming brands that have broken away from the pay-TV ecosystem. With the number of broadband-only homes in the U.S. approaching 10 million, we examine the opportunities for programmers and operators in branching out of the pay-TV environment. How these new platforms expand the consumer reach of their respective programmers .The success of broadband offerings from operators like Cablevision who embraced over-the-top (OTT) programming. The different perspective of operators like Comcast who view streaming as a potentially cannibalistic threat.

According to a recent Juniper Research study, the OTT market is expected to reach $32 billion in revenue by 2019, up from $8 billion in 2014. With such rapid growth, it is no wonder that many content owners and publishers want to join the OTT revolution. However a full, customized, and sleek OTT solution can be expensive and demand immense amounts of time and resources. Now that’s about to change! Kaltura is introducing OTT Now – a full, out-of-the-box OTT solution that decreases cost and time-to-market and enables you to maximize your content’s potential.