Inclusive Design in XR and Beyond

As Pokemon Go has taken the world by storm over the past few weeks, we want to take a step back and examine the role of augmented reality in its success. Augmented reality has jumped onto the scene to take an increasingly important role in business and consumer applications. It helps engage customers in a more profound way, by providing better experiences. So in this upcoming webinar we will examine:What is augmented reality, versus virtual reality and mixed reality?The business case for using augmented reality in your mobile applications.

There are opportunities and challenges for pay-TV operators looking to incorporate Android TV and bring-your-own device strategies into their portfolio. The 2019 Industry Survey conducted by DTVE shows that of the principal choices facing operators today, Android TV operator tier rates as conferring the greatest benefit, as it gives operators prime access to content via Google Play and can be deployed quickly and easily. Respondents were overwhelmingly positive about the benefits of BYOD in theory, while acknowledging its challenges, namely the view that operators can’t ensure the prominence of their own services in a BYOD environment.

Immersive technologies, such as augmented reality (AR), virtual reality (VR) and mixed reality (MR), are changing the way midsize enterprises (MSEs) view typical business processes. Immersive technologies increase productivity in warehouses, add efficiency to equipment maintenance and repair, optimize transportation and logistics, expedite employee readiness and ramp up, and create new and innovative ways to market to customers. This webinar covers how immersive technologies impact businesses along with real-world use cases and best practices for getting started with AR, VR, and MR.

The last few years have seen every which media channel get the programmatic treatment. Programmatic really is eating the marketing world and, as a marketer, it’s easy to get lost in all of the noise. from Bench’s Media Innovation Lab, as they present a framework for strategically evaluating emerging digital media opportunities. We’ll also look at some of the more exciting new channels and technology that is driving programmatic industry innovation so you can stay on the cutting edge. The evolution of programmatic and how to capitalise on its future.