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. https://www.zype.com/blog/key-findings-from-comscores-state-of-ott-report/
blog article
KEY FINDINGS FROM COMSCORE’S “STATE OF OTT” REPORT
The way people consume and enjoy video is changing rapidly. It’s no surprise that the emergence of over-the-top (OTT) video is the leading factor in this change as  an avalanche of consumers move away from traditional models to exercise more control over what they subscribe to and what they are willing to paying for.Groups like Comscore do a great job measuring these changes and frequently report on America’s viewing behavior.We’ve compiled the top findings for you from the recent “State of OTT.” This report provides an in-depth look at today’s (OTT) content consumption and device usage. READ MORE