The Opportunity in the 4th Screen for Entertainment IP

Apps provide marketers with an opportunity unlike ever before. They give marketers the opportunity to connect directly with a brand’s fan base. By using push notifications and other app-specific technologies, marketers can target their audience in a more direct way than ever before. In order to get the most out of a launched app, it is important not to view the app as a stand alone component, but instead try and weave the app’s reach and versatility into the larger marketing effort.

Spotlight

Radio One

Radio One, Inc. (radio-one.com), together with its subsidiaries, is a diversified media company that primarily targets African-American and urban consumers. It is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 56 radio stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc., (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show.

OTHER WHITEPAPERS
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Driving Customer Experience Using AR/VR Technologies

whitePaper | January 10, 2020

Better customer service – AR/VR technologies are bringing in better customer support processes. AR allows businesses with the opportunity to develop their own products, improve user engagement and build a long lasting relationship with their customers. Digital content like 3D animations, video, images, audios etc.

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Benefits of cloud adoption for the media & entertainment industry

whitePaper | May 24, 2021

The creation and delivery of media using cloud infrastructure is a paradigm shift, and one of the most significant technological changes the media and entertainment (M&E) sector has seen in the last two decades.

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DHL white paper update reveals learnings from one year into COVID-19

whitePaper | May 1, 2021

It has been more than a year since the world woke up to the news of the new SARS-COV-2 virus. What followed was the largest global health crisis in 100 years. The disruptions to every aspect of society have been profound. Logistics and supply chain management have played a vital role in pandemic management right from the start to ensure the availability and distribution of key pandemic management tools: medicines and medical supplies, such as vaccines, test kits, ancillary supplies, treatments, and personal protective equipment (PPE). With over 200 million doses of all approved vaccines distributed to over 120 countries and 9,000 operated flights in which more than 350 DHL facilities were involved, DHL was part of the response strategy from the beginning.

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SPORTS OF META

whitePaper | May 25, 2022

Sports Of Meta is an AI-based universe of sports games that is guaranteed ownership with blockchain technology infrastructure and NFT (non-fungible token). Sports Of Meta is a paradigm that reimagines the sports enviroment, paying attention to the experiences, needs, challenges faced by gamers in the world of classic esports, and shortcomings in the rapidly evolving world of nftgames. Within the Sports Of Meta ecosystem, which is designed as a distributed structure, organizations belonging to many sports will be organized and participants will be effectively involved in different roles in these organizations.

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VIRTUAL REALITYFOR ARTS & CULTURE

whitePaper | May 27, 2021

These are exceptional times. Measures to control the coronavirus crisis are causing a major seachange in how we go about our social and business lives. This white paper looks at the challenges posed to cultural continuity by the closure of arts and events venues caused by the need for social distancing and the containment of COVID-19. Exceptional times require exceptional measures. This white paper will go on to propose the use of Virtual Reality (VR) technology as a means of transforming the way we interact with art and culture whilst conforming to the proscriptions we need to live and work within.

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INTERNET & DIGITAL MEDIA SECTOR REPORT

whitePaper | November 6, 2019

The average adult spends 6+ hours a day engaging with digital media, over half of which is via smartphone « Given massive consumption of media and increasingly crowded media landscape, content providers must figure out ways to differentiate their offering « Brand identity is more important than ever as companies compete for eyeballs and wallet share. 86% of consumers say authenticity is important when deciding what brands they like and support.

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Spotlight

Radio One

Radio One, Inc. (radio-one.com), together with its subsidiaries, is a diversified media company that primarily targets African-American and urban consumers. It is one of the nation’s largest radio broadcasting companies, currently owning and/or operating 56 radio stations located in 16 urban markets in the United States. Through its controlling interest in Reach Media, Inc., (blackamericaweb.com), the Company also operates syndicated programming including the Tom Joyner Morning Show.

Events