The mobile future of augmented reality

October 29, 2018

AR and VR offer distinct experiences But share similar underlying technologies. Virtual reality Simulates physical presence in real or imagined worlds, and enables the user to interact in that world. Augmented reality Superimposes content over the real world such that the content appears to be part of the real-world scene. AR will transform the way we live and interact with the world Offering unprecedented experiences and increased productivity.

Spotlight

InVivo Media Group

New privately-held 360 brand & business amplification company including live music promotion, talent commercial partnership development and strategic media consulting with primary focus on the U.S. Latino & Latin American marketplaces. INVIVO Media Group has three vision pillars: scale music talent and sports content to new fans across the world, create premium live music experiences and content platforms, as well as drive media industry prioritization of and investment in U.S. Latino and Latin American talent and consumers.

OTHER WHITEPAPERS
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VR for Soft Skills Training

whitePaper | June 22, 2022

High-quality Virtual Reality (VR) equipment has become more affordable during the past few years, leading to its wide-scale application in a number of industries. One of the main areas in which VR is being used is in corporate training.

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TruPlay Whitepaper

whitePaper | May 20, 2022

At TruPlay, we’re building a beautiful, fun, world-class entertainment platform to invite children into a world of hope and God’s truth so that we can transform the real world we live in. We have a world-class team with deep industry experience committed to making our vision a reality.

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PlayFuel: Fueling the Gaming Industry

whitePaper | December 17, 2019

PlayFuel brings the power of blockchain technology to the gaming world. We are doing this by creating a platform that allows developers to earn funding by integrating PlayFuel into their games and allowing players to mine PLF — crypto-tokens just by playing. Players can use these tokens to buy games, redeem exclusive goodies or even exchange the tokens into real money. Developers can gain funding through gamers who purchase PLF and invest in the development of their games. Investors get access to beta testing, exclusive in-game items, and will be one of the first users to be given access to the actual game.

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Streaming’s complex consumer

whitePaper | April 20, 2022

Today, more than 40% of consumers subscribe to three or more video streaming services. Despite growing choice, it has become a complex and time-consuming process for consumers to find the content they want. As we explored in Streaming’s Next Act1, scattered recommendation algorithms lead to incomplete or inaccurate recommendations, often irrelevant content, and hence, frustration for many consumers.

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Direct Brands: Media & Customer Acquisition

whitePaper | November 22, 2019

Benchmark and understand Direct Brand media planning/buying decisions .This report would not have been possible without the collaboration and financial support of our Direct Brands Initiative Strategic Partners and supporting sponsor, listed below. Online survey executed by Ipsos among 330 direct-to-consumer brand media professionals. Responses were anonymous and aggregated.

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TRANSFORMING RETAIL MEDIA THROUGH STANDARDIZATION

whitePaper | October 10, 2022

Retail media networks (RMNs) are at a pivotal moment in their growth. In the last two years, advertiser investment in these platforms has surged, and marketing industry analysts predict growth to continue in the near term. While RMNs offer multiple benefits—including the ability to deliver highly targeted messages that connect with consumers at the point of purchase—they also have significant challenges. Among the largest: no industry-wide standardization.

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Spotlight

InVivo Media Group

New privately-held 360 brand & business amplification company including live music promotion, talent commercial partnership development and strategic media consulting with primary focus on the U.S. Latino & Latin American marketplaces. INVIVO Media Group has three vision pillars: scale music talent and sports content to new fans across the world, create premium live music experiences and content platforms, as well as drive media industry prioritization of and investment in U.S. Latino and Latin American talent and consumers.

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