Mobile game insiders predict the biggest trends of 2019

As the year comes to a close, it’s time to set sights on 2019. 2018 was dominated by trends like console-quality games, the rise of AR experiences, and the hyper-casual genre dominating the top app store charts.But what trends will dominate 2019? We asked a group of mobile game developers what they think are the biggest mobile gaming trends to watch in the new year. Here’s what they had to say.My predictions for 2019, both for mobile and in general, are that content will still be king through a combination of fewer, more massive hits. Players will be spending more time (and money) on a small number of titles such as Fortnite, Roblox, Clash Royale, Call of Duty, and Candy Crush.

Spotlight

Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

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Media and Broadcasting, Business

3 Applications of AI in the Entertainment Industry

Article | August 4, 2022

The advent of artificial intelligence (AI) in the entertainment industry has automated time-consuming mundane tasks and increased proficiency in delivering winning content to drive engagement. Production businesses can make informed decisions on marketing and advertising because AI can examine critical data and provide important insights into consumer behavior. Let us look at three other important applications of AI in the entertainment industry: Content Personalization Made Easy Streaming websites like Spotify and Netflix contribute content that attracts a diverse audience with different tastes and choices. They are adopting AI and machine learning algorithms to analyze individual user performance and demographics to promote content that users are interested in. Such personalized content recommendations create audience engagement. AI also helps optimize video quality based on how fast the internet is in a certain place so that streaming works without buffering. Streamlined Movie Production Processes The movie production process is time-consuming and complex. Using AI can help automate processes like sound production, storyboarding, scheduling, and pre-production tasks. It can also automatically sync and group filmed clips. Machine learning has graphics and visual effects that can be used to make fictional characters look better. Subtitle Generation for International Communications Content publishing businesses need to cater to an audience from various regions. Multilingual subtitles make this interaction easier. Manual transcription is time-consuming and requires expensive human resources that businesses cannot afford. Also, human error and variable efficiency are issues that can tamper with customer experience. Any kind of delay in presenting subtitles can put the audio-video-subtitles out of sync. AI prevents such mishaps through speech and vocabulary integration in conversations using neural interfaces. Last Words Apart from the implementation of AI in entertainment, the development of Augmented Reality (AR) and Virtual Reality (VR) apps will make the customer experience immersive and captivating. Moreover, AI-based chatbots can be used for promotional operations for books, films, artists, and TV shows. Platforms in the entertainment sector involve AI to efficiently enhance user engagement and production rates.

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Technologies, Virtualization

AR in B2B Sales: What to Expect

Article | July 27, 2022

The potential of augmented reality technology goes beyond games and photo filters. It can benefit B2B businesses, especially their sales departments, in more ways than one. B2B sales is about converting potential clients into customers by using all the features and benefits of your product or service. Highlighting the profit the clients will make using your product or service is your priority. But how does augmented reality (AR) play into all of this? Here are three interesting use cases of AR in B2B sales for you to look at: AR in Exhibitions: Stand Out From the Crowd At exhibitions, if you do not stand out among your competitors, you might not attract any visitors to your stand. AR can bring your stand the footfall you expect. At 2017’s North American International Auto Show, Ford used AR to attract visitors. A visitor could sit inside the car and simultaneously see what was happening under the car’s hood on a big display screen. The experience impressed visitors and earned Ford brand visibility. AR in Data Visualization: Present Interactive Insights AR helps in presenting the value of your product or service in an interactive 3D visualization. A great example of this would be IBM’s Immersive Insights, a visualization tool that presents data in 3D space. Spectators can explore and understand data insights without feeling burdened with just numbers. This technology has potential in the B2B sales space as it can simplify complex data visualization and attract your prospects with visual appeal. AR in Product Presentations: Realistic and Immersive Experience There are always aspects of your product or service that you need to highlight in front of your prospective clients in unique ways so they can see the value of your offering. AR allows you to present your product in a realistic way. IKEA used AR to help clients try their furniture in their offices and apartments by superimposing it on their surroundings with the IKEA Place app. Realtor.com and industrial machines like CAT also help customers see what the offerings look like so that they can make informed decisions even without physically interacting with the product or service. Wrapping It Up Using AR in B2B sales is still an evolving concept, but can become a substantial tool in the toolkit of B2B sales teams that want to try new things to boost their numbers.

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Technologies

Instagram continues to perform strongly despite inconsistent brand identity

Article | February 14, 2022

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success. It has rolled out an option to hide Likes, the iconic feature which has characterised social media as a whole since inception. And it now is introducing ‘suggested posts’ to users’ feeds, sorted by topics a profile states they are interested in – potentially putting these ahead of photos and videos shared by profiles they actually follow. Directly mimicking TikTok, this seems to diverge very little in practice from hashtags, which are its original discovery feature. Instead, it seems to want to emulate the usability which younger users are familiar with from TikTok, in order to entice them to increase their Instagram engagement.

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Technologies, Virtualization

Metaverse: Transforming B2B Businesses with Technology

Article | July 27, 2022

In the 3D interactive space of metaverse, nothing is impossible. People from various corners of the world can create, share, and explore virtual worlds in this space. They can also interact, trade, and do business. What does metaverse offer B2B businesses, though? Let us take a look. From Virtual Storefronts to Digital Employees While metaverse is still in the early stages of development, businesses can have their own virtual storefronts, digital employees, and virtual currency in a virtual reality. Business exclusive metaverse platforms like Sansar, Somnium Space, and Decentraland offer companies an option to establish their virtual presence. How is Metaverse Transforming B2B Businesses? Metaverse presents businesses with the unique opportunity to build client relationships face-to-face. Branded experiences like product announcements, product showrooms, company updates, educational sessions, conferences, and networking events can be done in metaverse. Let us explore other ways in which metaverse can enrich B2B businesses: Richer Customer Experience Immersive buyer experiences influence prospects to make purchase decisions faster. B2B sellers in metaverse can create such experiences through interactions that surpass traditional sales approaches and focus on visually attractive sales presentations to convert prospects. Effective Marketing and Advertising New marketing and advertising opportunities in metaverse are developing with every passing day. Over time, companies may be able to sponsor events or create targets ads to attract a certain demographic. The companies that establish themselves in the metaverse might have a bigger advantage in this regard compared to the companies that venture into it later. Higher ROI and Sales Increasing sales and ROI are crucial for every business. Reaching new markets and tapping into new revenue sources is easier with metaverse. It will allow salespeople to host multiple meetings with buyers living in different parts of the world without having to leave their actual office, saving multiple costs while conveniently still creating client relationships that last. Improved Workforce Efficiency Metaverse-based training simulations help employees upgrade their skills. Additionally, customer service associates can create avatars to provide business customers assistance in real-time. Metaverse encourages employees to communicate better and allows remote employees to virtually connect for projects, meetings, and feedback. Last Word B2B businesses can capitalize on the convenience of metaverse and harness this latest technology to offer their customers visually immersive experiences.

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Spotlight

Entertainment Design Corporation

Entertainment Design Corporation (EDC) is an award-winning design and production entertainment firm located in Los Angeles, California.Using our cross-disciplinary experience in Film, Television, Theatre, Live Production, and Themed Entertainment, we take projects from concept through production as: Production Designers | Creative Directors | Illustrators | Writers | Producers.EDC works in a similar style to that of a commissioned artist– we collaborate, create, and produce projects in tandem with our clients; from blue sky development to grand opening.

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Warner Bros hails 5G entertainment potential

mobileworldlive | October 24, 2019

Warner Bros. Entertainment’s chief digital officer spotlighted the growing role of mobile as a means of consuming content, tipping 5G to fan the flames by opening new avenues for users to stream media. During the closing keynote, Thomas Gewecke (pictured, right), said “mobile is becoming an incredibly important platform for video consumption,” not only for short-form content, but increasingly also long-form.

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In-depth Analysis on Chinese Markets - Development Environment, Market Size, Competition Pattern, Industrial Base

globenewswire | July 05, 2019

Up to date, the global animation market is still firmly dominated by the United States and Japan, followed by South Korea that springs up. The global animation output value approximates USD250 billion, and records as much as USD500 billion or so if peripheral products are taken into account. The Japanese animation market was worth over JPY2 trillion for the first time in 2017, thanks to the foreign animation boom and business diversification. South Korea's animation sales in 2017 was estimated to be KRW1 trillion (about RMB6 billion), of which KRW724 billion (about RMB4.3 billion) might come from online animation whose market size is expected to report KRW1 trillion by 2020.

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Rise of Mobile Gaming: Nearly 40 Billion Dollars in Revenue in the First Half of 2019

playcrazygame | July 04, 2019

The irresistible rise of video games on mobile systems shows no sign of stopping. According to the latest report from the analysis company Sensor Tower, during the first six months of 2019 digital stores for iOS and Android tablets and smartphones generated video game app revenues of around 40 billion dollars. According to data collected by SensorTower, during the first half of the year, App Store and Google Play users spent about $39.7 billion, corresponding to today’s exchange rate of €35.19 billion. The estimates, it should be pointed out, refer only to mobile video games, including pay-per-view titles and free-to-play apps that feature a store for optional micro-transactions.

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Warner Bros hails 5G entertainment potential

mobileworldlive | October 24, 2019

Warner Bros. Entertainment’s chief digital officer spotlighted the growing role of mobile as a means of consuming content, tipping 5G to fan the flames by opening new avenues for users to stream media. During the closing keynote, Thomas Gewecke (pictured, right), said “mobile is becoming an incredibly important platform for video consumption,” not only for short-form content, but increasingly also long-form.

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globenewswire | July 05, 2019

Up to date, the global animation market is still firmly dominated by the United States and Japan, followed by South Korea that springs up. The global animation output value approximates USD250 billion, and records as much as USD500 billion or so if peripheral products are taken into account. The Japanese animation market was worth over JPY2 trillion for the first time in 2017, thanks to the foreign animation boom and business diversification. South Korea's animation sales in 2017 was estimated to be KRW1 trillion (about RMB6 billion), of which KRW724 billion (about RMB4.3 billion) might come from online animation whose market size is expected to report KRW1 trillion by 2020.

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Rise of Mobile Gaming: Nearly 40 Billion Dollars in Revenue in the First Half of 2019

playcrazygame | July 04, 2019

The irresistible rise of video games on mobile systems shows no sign of stopping. According to the latest report from the analysis company Sensor Tower, during the first six months of 2019 digital stores for iOS and Android tablets and smartphones generated video game app revenues of around 40 billion dollars. According to data collected by SensorTower, during the first half of the year, App Store and Google Play users spent about $39.7 billion, corresponding to today’s exchange rate of €35.19 billion. The estimates, it should be pointed out, refer only to mobile video games, including pay-per-view titles and free-to-play apps that feature a store for optional micro-transactions.

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